https://nayoung.me Nayoung Kwon Mon, 03 Mar 2025 18:55:19 +0000 https://nayoung.me en https://nayoung.me/home Sat, 28 Jan 2023 23:54:34 +0000 Nayoung Kwon https://nayoung.me/home https://nayoung.me/Disney-in-app-Video-Storyboards Tue, 21 Jan 2025 00:36:17 +0000 Nayoung Kwon https://nayoung.me/Disney-in-app-Video-Storyboards Tiana Bayou Adventure Marketing &amp; Promotion Design Illustration&nbsp; Storyboard design for an in-app promotional video introducing the new Tiana’s Bayou Adventure attraction at Disneyland. Focused on cohesive branding through teal tones, vines, and wood textures inspired by The Princess and the Frog. Incorporated a glowing firefly motif—drawn from the film—as a focal animation in the opening sequence to immediately capture attention and set the tone. Used split-screen compositions to efficiently communicate multiple layers of information within a single frame. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/145083ba4971bca3d0924a8e7516ecd523707603844e41abe63e5592eb400e61/storyboard_portfolio.png" data-mid="229016869" border="0" src="https://freight.cargo.site/w/1000/i/145083ba4971bca3d0924a8e7516ecd523707603844e41abe63e5592eb400e61/storyboard_portfolio.png" /> Your browser does not support the video tag. Animator: Rick Doucette Walt Disney WorldHolidays 2024 Storyboard developed for a holiday campaign video celebrating festive events across Walt Disney World’s four parks. Inspired by 1960s–70s home video aesthetics, using warm family imagery, red-and-green palettes, and Christmas-themed icons to create a nostalgic, aged film look. Each screen transition mimicked the horizontal swipe of a home video playback, reinforcing the retro concept. The sequence was structured around distinct beats, each highlighting a unique holiday experience available in one of the parks. <img width="4000" height="3295" width_o="4000" height_o="3295" data-src="https://freight.cargo.site/t/original/i/855d135e0dd7c89d3430e864d39572e644dd32322787440b054c144c001c1090/storyboard_portfolio_WDW-holiday.jpg" data-mid="232752609" border="0" src="https://freight.cargo.site/w/1000/i/855d135e0dd7c89d3430e864d39572e644dd32322787440b054c144c001c1090/storyboard_portfolio_WDW-holiday.jpg" /> Your browser does not support the video tag. Animator:&nbsp;Rion Suarez Mickey’s Very Merry Christmas Party Storyboard developed for an in-app motion graphic promoting the seasonal after-hours event at Magic Kingdom. 2024 concept centered on a Christmas tree and decorative ornaments, with each ornament revealing a different offering against a rich green background. Emphasized vivid colors and strong contrasts to reflect the event’s lively and colorful atmosphere. <img width="4000" height="3295" width_o="4000" height_o="3295" data-src="https://freight.cargo.site/t/original/i/334a7215389349abeca13f727cd9a422e5dc9bdbbe38159fb21ac9cf4fa9c5d7/storyboard_portfolio_MVMCP.jpg" data-mid="232780905" border="0" src="https://freight.cargo.site/w/1000/i/334a7215389349abeca13f727cd9a422e5dc9bdbbe38159fb21ac9cf4fa9c5d7/storyboard_portfolio_MVMCP.jpg" /> Your browser does not support the video tag. Animator: Rick Doucette Halloween Time Storyboard developed for an in-app promotional video highlighting Disneyland Resort's seasonal Halloween celebration. Utilized graphic elements such as glowing pumpkins, playful ghosts, and swirling smoke to convey a spooky yet energetic atmosphere. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" data-mid="232779029" border="0" src="https://freight.cargo.site/w/1000/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" data-mid="232779029" border="0" src="https://freight.cargo.site/w/1000/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" data-mid="232779029" border="0" src="https://freight.cargo.site/w/1000/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" /> Your browser does not support the video tag. Animator: Coral Dixon Disneyland 70 Halloween Time Storyboard created for a 2-second in-app splash video celebrating Disneyland’s 70th Anniversary Halloween Time event. Incorporated the official 70th anniversary branding elements, including logo and visual motifs, while featuring iconic Halloween-themed rides and approachable seasonal graphics to quickly capture attention and convey the festive spirit. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/431d0439ec33b34e8356c400004a95820f99c756873cbd076f1be23b3b1baae1/storyboard_portfolio.png" data-mid="238363522" border="0" src="https://freight.cargo.site/w/1000/i/431d0439ec33b34e8356c400004a95820f99c756873cbd076f1be23b3b1baae1/storyboard_portfolio.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" data-mid="232779029" border="0" src="https://freight.cargo.site/w/1000/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" data-mid="232779029" border="0" src="https://freight.cargo.site/w/1000/i/341401ddb466c1efb41785f32cf295119889485c3327a4b5e6c484d34f89cc2c/storyboard_portfolio_halloween-time.jpg" /> Your browser does not support the video tag. Animator: Stephen Amicucci Main Next︎︎︎ https://nayoung.me/Disney-Cruise-Line-Itinerary-App-Cards Tue, 21 Jan 2025 00:33:44 +0000 Nayoung Kwon https://nayoung.me/Disney-Cruise-Line-Itinerary-App-Cards Disney Cruise Line Itinerary App Cards Illustration UI design&nbsp; Disney Cruise Line (DCL) provides premium cruise experiences based on Disney stories. The DCL itinerary app assists passengers in easily accessing and interacting with cruise schedules and activities. I designed itinerary cards featuring illustrative elements, focusing on clarity, usability, and intuitive navigation. These cards help guests quickly understand key information and enhance interaction, while effectively reflecting Disney's branding and visual identity. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1d7b68dc9e24c3ed924738d621d44b3c5bfb75b86077828e3e3c9c5c70758caf/DCL-Portfolio-Recovered_1.png" data-mid="236316561" border="0" src="https://freight.cargo.site/w/1000/i/1d7b68dc9e24c3ed924738d621d44b3c5bfb75b86077828e3e3c9c5c70758caf/DCL-Portfolio-Recovered_1.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/70c9a0c95126709eaf665837908e8f61b30b6baebe418c5da893b483de5cad9c/DCL-Portfolio-Recovered_5.png" data-mid="236316570" border="0" src="https://freight.cargo.site/w/1000/i/70c9a0c95126709eaf665837908e8f61b30b6baebe418c5da893b483de5cad9c/DCL-Portfolio-Recovered_5.png" /> <img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/00dd8959bd3987b43ad19b62dc0edea1d270d362dc1bf77f2cb33593926a0d94/DCL-contextual-cards-Portfolio_2.png" data-mid="227927343" border="0" src="https://freight.cargo.site/w/1000/i/00dd8959bd3987b43ad19b62dc0edea1d270d362dc1bf77f2cb33593926a0d94/DCL-contextual-cards-Portfolio_2.png" />The main focus was creating a unified look by carefully matching textures and shadow angles across visual elements. The DCL color palette and Disney typeface were consistently incorporated throughout the visuals to ensure legibility, visual harmony, and brand integrity. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eecd3f576730ca8a79da998dd2c1202fc33648b3540a7ce11c4ffb53c4b3c3a5/iteration.jpg" data-mid="241882277" border="0" src="https://freight.cargo.site/w/1000/i/eecd3f576730ca8a79da998dd2c1202fc33648b3540a7ce11c4ffb53c4b3c3a5/iteration.jpg" />Iteration was an essential part of the design process, involving finding the optimal composition, texture, colors, and background gradients. During this process, I focused particularly on achieving clear contrast between background and text to ensure readability, as well as balancing colors across the elements so they appeared as a cohesive set. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e236a4857a0cbb3abec7860b6c8003bcf8d01785270613199c758e0547b1200b/DCL-Portfolio-Recovered_4.png" data-mid="236316577" border="0" src="https://freight.cargo.site/w/1000/i/e236a4857a0cbb3abec7860b6c8003bcf8d01785270613199c758e0547b1200b/DCL-Portfolio-Recovered_4.png" />Illustrations were thoughtfully created based on distinct themes, including onboard experiences, debarking, Disney islands, sea-based activities, and special occasions. Background gradients featured subtle variations of sea-inspired blues, greens, and reds, carefully chosen to complement each illustration's color scheme and reinforce the overall oceanic theme. <img width="4000" height="3945" width_o="4000" height_o="3945" data-src="https://freight.cargo.site/t/original/i/1f506ec2c66299b8c2e2259bcc96fe3e20e7dee036bf87da59c2b5e36dcc4b9a/DCL-Portfolio-Recovered_6.png" data-mid="236316571" border="0" src="https://freight.cargo.site/w/1000/i/1f506ec2c66299b8c2e2259bcc96fe3e20e7dee036bf87da59c2b5e36dcc4b9a/DCL-Portfolio-Recovered_6.png" />Beyond illustration, the design process centered on crafting a cohesive UI component that seamlessly fits into the overall service experience. I focused on structuring information in a way that enhances readability and usability while maintaining consistency with Disney’s visual identity. Every element, from typography to color choices, was carefully selected to ensure clarity and ease of interaction.Great care was taken to ensure consistent color usage across illustrations, creating visual harmony within the overall UI. These final assets were integrated into the mobile platform, enabling guests to interact conveniently and intuitively with the service, while also effectively reinforcing the Disney brand identity. Your browser does not support the video tag. Main Next︎︎︎ https://nayoung.me/Disney-Cruise-Line-Interactive-Deckplans Mon, 03 Mar 2025 18:55:19 +0000 Nayoung Kwon https://nayoung.me/Disney-Cruise-Line-Interactive-Deckplans Disney Cruise Line Interactive Deckplans Illustration&nbsp; Icons&nbsp; Disney Cruise Line’s interactive deck allows guests to explore each deck by tapping on venue pins—such as restaurants, dessert shops, and major landmarks—which reveal themed icons and supporting illustrations called “flourishes.” While the pins were designed to provide quick, intuitive recognition of each location, the flourishes offered additional context and storytelling, helping guests visually understand the character and atmosphere of each venue. I took part in the visual concept development for this project, carefully considering how to express the unique identity of each venue through illustration and iconography. From playful dessert spots to elegant dining rooms, I translated abstract brand ideas into visual elements that feel both functional and immersive, aligning with Disney’s commitment to detailed, story-driven design.Disney Destiny Ship Interactive Deckplan&nbsp;→ Your browser does not support the video tag. <img width="3525" height="1983" width_o="3525" height_o="1983" data-src="https://freight.cargo.site/t/original/i/7425bea0198f343ff209b983cf97c16956a32c5d721d2bdbbc2f5c820dec23df/Grand-hall3x.png" data-mid="236372976" border="0" src="https://freight.cargo.site/w/1000/i/7425bea0198f343ff209b983cf97c16956a32c5d721d2bdbbc2f5c820dec23df/Grand-hall3x.png" /><img width="2933" height="1651" width_o="2933" height_o="1651" data-src="https://freight.cargo.site/t/original/i/6949166efd58982be1ed42b4d77bcf93dfd58eb4178e2c36b9a574675ad82d41/champagne-bar3x.png" data-mid="236378179" border="0" src="https://freight.cargo.site/w/1000/i/6949166efd58982be1ed42b4d77bcf93dfd58eb4178e2c36b9a574675ad82d41/champagne-bar3x.png" /><img width="3524" height="1983" width_o="3524" height_o="1983" data-src="https://freight.cargo.site/t/original/i/3a8aa577057cac34caed876e98723a0f89a2cfd59fae81f1af0ad1c34d22620b/sweet-shop3x.png" data-mid="236378181" border="0" src="https://freight.cargo.site/w/1000/i/3a8aa577057cac34caed876e98723a0f89a2cfd59fae81f1af0ad1c34d22620b/sweet-shop3x.png" /><img width="3059" height="1721" width_o="3059" height_o="1721" data-src="https://freight.cargo.site/t/original/i/b03215a2d55bbffa396223c9c1fbcf102ae53b1d64d92203ffdd8a47c7f0d5b9/animator-s3x.png" data-mid="236372039" border="0" src="https://freight.cargo.site/w/1000/i/b03215a2d55bbffa396223c9c1fbcf102ae53b1d64d92203ffdd8a47c7f0d5b9/animator-s3x.png" /><img width="3217" height="1810" width_o="3217" height_o="1810" data-src="https://freight.cargo.site/t/original/i/ed98ce348ae503b8afff7e29634de759dbb3f538437be2da15252acbb74f12eb/Oceanear-club3x.png" data-mid="236371525" border="0" src="https://freight.cargo.site/w/1000/i/ed98ce348ae503b8afff7e29634de759dbb3f538437be2da15252acbb74f12eb/Oceanear-club3x.png" /><img width="3216" height="1810" width_o="3216" height_o="1810" data-src="https://freight.cargo.site/t/original/i/71d75271ca1606bc2669ba778bdc3cf72c104eda726cadb6fdcd0294fd4672f4/enchanted-garden3x.png" data-mid="236372651" border="0" src="https://freight.cargo.site/w/1000/i/71d75271ca1606bc2669ba778bdc3cf72c104eda726cadb6fdcd0294fd4672f4/enchanted-garden3x.png" /><img width="3059" height="1721" width_o="3059" height_o="1721" data-src="https://freight.cargo.site/t/original/i/91f55825c38b5b01aa11a60ce8f8c894cac25f9c5995af6a02fbdf2d46c36438/AquaDuck3x.png" data-mid="236372654" border="0" src="https://freight.cargo.site/w/1000/i/91f55825c38b5b01aa11a60ce8f8c894cac25f9c5995af6a02fbdf2d46c36438/AquaDuck3x.png" /><img width="3217" height="1810" width_o="3217" height_o="1810" data-src="https://freight.cargo.site/t/original/i/bd990b6809aa48616abba125bfddbcce829cd18ff5b3a0c2d5cd1ae3e3545eb3/aquadunk3x.png" data-mid="236372722" border="0" src="https://freight.cargo.site/w/1000/i/bd990b6809aa48616abba125bfddbcce829cd18ff5b3a0c2d5cd1ae3e3545eb3/aquadunk3x.png" /><img width="3525" height="1983" width_o="3525" height_o="1983" data-src="https://freight.cargo.site/t/original/i/60eb12a79250ab5041e9e461df5ed4ab859de09ae4abe6b6660b0858a0da7460/Palo3x.png" data-mid="236372735" border="0" src="https://freight.cargo.site/w/1000/i/60eb12a79250ab5041e9e461df5ed4ab859de09ae4abe6b6660b0858a0da7460/Palo3x.png" /><img width="3217" height="1810" width_o="3217" height_o="1810" data-src="https://freight.cargo.site/t/original/i/fc1a1299a0f4bf14db29ecb99f108fc4cf04e919e58d98572b4e8081ab38dc4d/Royal-Palace3x.png" data-mid="236372897" border="0" src="https://freight.cargo.site/w/1000/i/fc1a1299a0f4bf14db29ecb99f108fc4cf04e919e58d98572b4e8081ab38dc4d/Royal-Palace3x.png" /><img width="3524" height="1983" width_o="3524" height_o="1983" data-src="https://freight.cargo.site/t/original/i/67cbcb247d85e7070580573c03befd6d22b94a2f6cc44e2f104cedf40e68d6d4/adult-bar3x.png" data-mid="236378297" border="0" src="https://freight.cargo.site/w/1000/i/67cbcb247d85e7070580573c03befd6d22b94a2f6cc44e2f104cedf40e68d6d4/adult-bar3x.png" /> Designer: Nayoung Kwon Main Next︎︎︎ https://nayoung.me/Vital-Symbols Fri, 05 May 2023 21:51:12 +0000 Nayoung Kwon https://nayoung.me/Vital-Symbols Vital Symbols Design System Pictogram 2024 Creative Communication Awards,&nbsp;Winner in Social ResponsibilityIndigo Design Award 2024, Gold Prize, Integrated Graphic Design for Social Change Graphic design creates visual language systems that make information more universally accessible. The main form of communication within healthcare has been verbal or written text. This creates an obstacle for people who have language barriers or difficulty in verbal communication to manage their care. I propose a symbol system for symptoms and side effects because icons help us communicate medical information without language barriers.<img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/271ef10f250add238ade956c62ebf43d26a9560ec6b0d29e22ffe75c85ca1ad4/portfolio_webpage_2025-02.png" data-mid="227941328" border="0" src="https://freight.cargo.site/w/1000/i/271ef10f250add238ade956c62ebf43d26a9560ec6b0d29e22ffe75c85ca1ad4/portfolio_webpage_2025-02.png" /> It started with one book called Blue Dreams (link). In this book, the author emphasizes the numerous side effects that antidepressants have caused her. This made me wonder how well do we understand the side effects of medicines.&nbsp; And a recent survey found that 4 out of 5 people on anti-depressant drugs are unaware of their side effects (link) Problems of Current System 1.&nbsp; Side effects information is not ‘customer-friendly’ (link) 2. Communication in the medical field has been verbal or written, which can be an obstacle for people with verbal limitations 3. This leads language barrier issues&nbsp;(link) Solution Universal Symbol System&nbsp;(link) Design Development To begin with, I researched current existing icons&nbsp;(link). I learned a lot of them are lacking a sense of unity and are sometimes cartoonish. So I wanted to direction that can solve this issue. Since most of the icons are realistic and organic drawings, I wondered if geometric shapes could work instead, so I conducted the experiment (zine︎︎︎). At the same time, I tried the first symbol draft that was inspired by Blisssymbolics&nbsp;(link) for a more abstract/geometric version.&nbsp;After the experiment, I learned that it might be difficult for people to perceive the meanings right away. So I took the approach that's more organic and realistic drawing and went through different versions, I was mainly focusing on creating a system that makes the visual elements more unified and how this could be best utilized in digital devices. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a481a0533e1aaf8f0936896784f3c548174f52ee4a7b5861fc47991339dbba2/draft-_2-01.jpg" data-mid="184928363" border="0" src="https://freight.cargo.site/w/1000/i/5a481a0533e1aaf8f0936896784f3c548174f52ee4a7b5861fc47991339dbba2/draft-_2-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9589e03d68c50d3cc8812aaa115648928c00eb0bdd43d2ed19b44843c3ae5186/draft-_2-02.jpg" data-mid="184928362" border="0" src="https://freight.cargo.site/w/1000/i/9589e03d68c50d3cc8812aaa115648928c00eb0bdd43d2ed19b44843c3ae5186/draft-_2-02.jpg" /> Final Version Symbol System&nbsp; Each symbol consists of the body part and the side effect that is related to it. They are based on a 12 by 12 grid system. The logic in the system involves component placing and a sense of unity by using the same elements repetitively. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f44cc28b5c4718e5511e0cb4cbdd6f780e6cceaf431662727161d7c03f68cb32/portfolio_webpage_2025-01.png" data-mid="228640735" border="0" src="https://freight.cargo.site/w/1000/i/f44cc28b5c4718e5511e0cb4cbdd6f780e6cceaf431662727161d7c03f68cb32/portfolio_webpage_2025-01.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/aefb8f6b18707fc6f0784c9fc5f9a306e24e102774bd5c2859a6e069cd5be425/portfolio_webpage_2025-03.png" data-mid="228640708" border="0" src="https://freight.cargo.site/w/1000/i/aefb8f6b18707fc6f0784c9fc5f9a306e24e102774bd5c2859a6e069cd5be425/portfolio_webpage_2025-03.png" /> <img width="8000" height="2083" width_o="8000" height_o="2083" data-src="https://freight.cargo.site/t/original/i/f58317e48d9b93e78478f890eccabb207d37efc6f28d24a4152b6085a7e975c8/vital-symbol_tumbnail_33.jpg" data-mid="182988007" border="0" src="https://freight.cargo.site/w/1000/i/f58317e48d9b93e78478f890eccabb207d37efc6f28d24a4152b6085a7e975c8/vital-symbol_tumbnail_33.jpg" /> Colors I referenced OSHA-sanctioned safety colors for the color system. OSHA stands for the Occupational Safety and Health Administration. It is a federal agency in the United States responsible for setting and enforcing safety and health standards in the workplace to protect workers from job-related injuries, illnesses, and fatalities.&nbsp; ApplicationVital Symbols can be used in various ways. I have outlined several situations where vital symbols can be useful for both the general public and specific situations in which patients have verbal communication constraints.&nbsp; <img width="1920" height="731" width_o="1920" height_o="731" data-src="https://freight.cargo.site/t/original/i/f2dbe5890834dba7d6f032442b88956f571d0ae05e2f443db23dc9a80865b0c0/portfolio_webpage_color-system.jpg" data-mid="184930651" border="0" src="https://freight.cargo.site/w/1000/i/f2dbe5890834dba7d6f032442b88956f571d0ae05e2f443db23dc9a80865b0c0/portfolio_webpage_color-system.jpg" /> Vital Symbol Application Design System Vital Symbols can be used for two purposes (usage and side effect) so I came up with a system that can distinguish them by using colors. For example, if the symbol indicates usage, then there’s no background color and the icons will be shown with their brand color and if the symbol indicates side effects, icons will have a colored background which will be either yellow(mild side effect) or red(several side effect). Package (prescription medicine)For the vertical bottle-shaped drug containers symbols could be placed in a vertical label format because, unlike the box-type package, there’s a big limitation for using space. For medicine bottles, incorporating Vital Symbols can be achieved with flag labels. The number of symbols that are presented should be limited to a maximum of five or six for text size consideration. Space can be more effectively utilized with double-sided flag labels for both symptoms (usage) and side effects (warning). In any case, the text should always be presented with icons to help the audience understand. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d1cd2222c1df11e24527628be8fcf3c74ae30d2320d4e658fea1e6b188bb87fc/IMG_3219.JPG" data-mid="178410118" border="0" src="https://freight.cargo.site/w/1000/i/d1cd2222c1df11e24527628be8fcf3c74ae30d2320d4e658fea1e6b188bb87fc/IMG_3219.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e3ab8c23e17ec3e25185d950b93b1566df1bcb782c2f094702011bdc5c68cf10/IMG_3276.JPG" data-mid="178410117" border="0" src="https://freight.cargo.site/w/1000/i/e3ab8c23e17ec3e25185d950b93b1566df1bcb782c2f094702011bdc5c68cf10/IMG_3276.JPG" /> <img width="2976" height="1984" width_o="2976" height_o="1984" data-src="https://freight.cargo.site/t/original/i/ff93da344d4ce1f4b6fe67f1f76c15f4a64d50fa9e07081e5669bad2cac163f4/Tylenol.jpg" data-mid="178002613" border="0" src="https://freight.cargo.site/w/1000/i/ff93da344d4ce1f4b6fe67f1f76c15f4a64d50fa9e07081e5669bad2cac163f4/Tylenol.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f6d0bf2e57f14fb589b3f41956480701144df38acf6f2c643d7206ea66bff88d/Advil.jpg" data-mid="178003865" border="0" src="https://freight.cargo.site/w/1000/i/f6d0bf2e57f14fb589b3f41956480701144df38acf6f2c643d7206ea66bff88d/Advil.jpg" /> <img width="1393" height="1741" width_o="1393" height_o="1741" data-src="https://freight.cargo.site/t/original/i/2f11d09f9bb3c945e3b687f867704c2ceae3a1b5511ae1170b3d34b43091d5dd/Tylenol-bottle_side-effect.jpg" data-mid="178004471" border="0" src="https://freight.cargo.site/w/1000/i/2f11d09f9bb3c945e3b687f867704c2ceae3a1b5511ae1170b3d34b43091d5dd/Tylenol-bottle_side-effect.jpg" /> <img width="1393" height="1741" width_o="1393" height_o="1741" data-src="https://freight.cargo.site/t/original/i/0b96e58a85c76acee6544dfbdfd47270ef74764daa9f75baba2a313459b5608e/Tylenol-bottle_when-to-use.jpg" data-mid="178004472" border="0" src="https://freight.cargo.site/w/1000/i/0b96e58a85c76acee6544dfbdfd47270ef74764daa9f75baba2a313459b5608e/Tylenol-bottle_when-to-use.jpg" /> Future AI package In the future, augmented reality will be widely used(link), and there is no question that it will play an essential role in medical information. Therefore, I envision a future scenario where Vital Symbols is used in conjunction with the use of packages with AR technology. Users only need to scan the package, and symbols are shown as augmented images that help patients to learn important information. This will help patients gain important information quickly and easily. <img width="3108" height="2769" width_o="3108" height_o="2769" data-src="https://freight.cargo.site/t/original/i/8160b433c82ce1cb468bac4954d2a114dbce28385d2a13592c54468a13a84cd9/AR_holding-mockup_2.jpg" data-mid="178089690" border="0" src="https://freight.cargo.site/w/1000/i/8160b433c82ce1cb468bac4954d2a114dbce28385d2a13592c54468a13a84cd9/AR_holding-mockup_2.jpg" /> <img width="2364" height="2106" width_o="2364" height_o="2106" data-src="https://freight.cargo.site/t/original/i/806cf44ab876c617988b29d08937f31d0e16c113027c1d23c12706411889181d/icons_3.jpg" data-mid="178095644" border="0" src="https://freight.cargo.site/w/1000/i/806cf44ab876c617988b29d08937f31d0e16c113027c1d23c12706411889181d/icons_3.jpg" /> Mobile App (Doctor’s Appointment)Vital Symbols serves three main functions in the mobile app: 1. informing the symptoms and side effects, 2. getting real-time user data for side effects, and 3. connecting to doctor’s appointments. In order to help users understand more intuitively, it is designed to minimize the use of text and perform image-oriented functions as much as possible.&nbsp; <img width="600" height="1183" width_o="600" height_o="1183" data-src="https://freight.cargo.site/t/original/i/ca443975f45c5c62d0e8adabf3de43df9668db26e0653bc35e5d838b7b9a5021/Tylenol.gif" data-mid="182774636" border="0" src="https://freight.cargo.site/w/600/i/ca443975f45c5c62d0e8adabf3de43df9668db26e0653bc35e5d838b7b9a5021/Tylenol.gif" /> <img width="872" height="1734" width_o="872" height_o="1734" data-src="https://freight.cargo.site/t/original/i/f7aa007124240632d1f0f6bdb12015a16dc05b67ed846c1fd5aeb59ca08fa7bc/Screen-Shot-2023-06-20-at-11.02.47-PM.png" data-mid="182774641" border="0" src="https://freight.cargo.site/w/872/i/f7aa007124240632d1f0f6bdb12015a16dc05b67ed846c1fd5aeb59ca08fa7bc/Screen-Shot-2023-06-20-at-11.02.47-PM.png" /> <img width="872" height="1734" width_o="872" height_o="1734" data-src="https://freight.cargo.site/t/original/i/f2075df5c1991a5e415281cc4241a218d62ca73a9368757b60c0257f284255d5/Screen-Shot-2023-06-20-at-11.02.13-PM.png" data-mid="182774644" border="0" src="https://freight.cargo.site/w/872/i/f2075df5c1991a5e415281cc4241a218d62ca73a9368757b60c0257f284255d5/Screen-Shot-2023-06-20-at-11.02.13-PM.png" /> <img width="872" height="1734" width_o="872" height_o="1734" data-src="https://freight.cargo.site/t/original/i/57e7f3c853a7ea07e35a47f3e4daf2e707bfe0671c86c5f3fc764c09145184f0/Screen-Shot-2023-06-20-at-11.02.23-PM.png" data-mid="182774643" border="0" src="https://freight.cargo.site/w/872/i/57e7f3c853a7ea07e35a47f3e4daf2e707bfe0671c86c5f3fc764c09145184f0/Screen-Shot-2023-06-20-at-11.02.23-PM.png" /> <img width="872" height="1734" width_o="872" height_o="1734" data-src="https://freight.cargo.site/t/original/i/8714859cb66749961102f88476f97d53935aa0f399df043df1aeb611c48195b7/Screen-Shot-2023-06-20-at-11.02.30-PM.png" data-mid="182774642" border="0" src="https://freight.cargo.site/w/872/i/8714859cb66749961102f88476f97d53935aa0f399df043df1aeb611c48195b7/Screen-Shot-2023-06-20-at-11.02.30-PM.png" /> Currently, it is inconvenient to call and communicate verbally to make a doctor’s appointment, or to describe symptoms via text digitally. Vital Symbols can be useful in these situations. If the symptoms can be delivered quickly with a single selection on the phone, many patients can reduce the hassle of writing about the symptoms on a website or talking to hospital officials after a long wait. <img width="600" height="1186" width_o="600" height_o="1186" data-src="https://freight.cargo.site/t/original/i/d6d6435200f94015eeba2077ceaeb30a6e47bb5f23d2b9d0e80dfcc5fd91f013/appointment_r2.gif" data-mid="182779273" border="0" src="https://freight.cargo.site/w/600/i/d6d6435200f94015eeba2077ceaeb30a6e47bb5f23d2b9d0e80dfcc5fd91f013/appointment_r2.gif" /> <img width="848" height="1686" width_o="848" height_o="1686" data-src="https://freight.cargo.site/t/original/i/f31936f6a996591630dec232e927fa58fb2243e998dea800461678412967fcab/Screen-Shot-2023-06-20-at-11.39.15-PM.png" data-mid="182777236" border="0" src="https://freight.cargo.site/w/848/i/f31936f6a996591630dec232e927fa58fb2243e998dea800461678412967fcab/Screen-Shot-2023-06-20-at-11.39.15-PM.png" /> <img width="848" height="1686" width_o="848" height_o="1686" data-src="https://freight.cargo.site/t/original/i/143a8d5f14cec8747202052167be2fef5a3c710cb8c25e982e6c0dbd86e6b264/Screen-Shot-2023-06-20-at-11.39.34-PM.png" data-mid="182777233" border="0" src="https://freight.cargo.site/w/848/i/143a8d5f14cec8747202052167be2fef5a3c710cb8c25e982e6c0dbd86e6b264/Screen-Shot-2023-06-20-at-11.39.34-PM.png" /> <img width="848" height="1686" width_o="848" height_o="1686" data-src="https://freight.cargo.site/t/original/i/b1248662a709f3e56c03cae52e6c6fe8558f7ac720f3b53820c35a24619af56a/Screen-Shot-2023-06-20-at-11.39.45-PM.png" data-mid="182777232" border="0" src="https://freight.cargo.site/w/848/i/b1248662a709f3e56c03cae52e6c6fe8558f7ac720f3b53820c35a24619af56a/Screen-Shot-2023-06-20-at-11.39.45-PM.png" /> <img width="848" height="1686" width_o="848" height_o="1686" data-src="https://freight.cargo.site/t/original/i/57c8e7c77188bd1f0aa8c4601e07d9d732f1c744bd40e6e388c0cab618233933/Screen-Shot-2023-06-20-at-11.39.49-PM.png" data-mid="182777231" border="0" src="https://freight.cargo.site/w/848/i/57c8e7c77188bd1f0aa8c4601e07d9d732f1c744bd40e6e388c0cab618233933/Screen-Shot-2023-06-20-at-11.39.49-PM.png" /> AAC (Augmentative and Alternative Communication)AAC is short for Augmentative and Alternative Communication which consists of communication devices, systems, strategies, and tools that replace or support natural speech (link). AAC is important because it gives patients the freedom to express themselves without relying on someone else. The patients use specific AAC devices for communication, and it helps users to communicate through a combination of words, sentences, and images.&nbsp; With Vital Symbols, I imagine a situation where people can use symbols through tablets or phones to reduce the cost. Also once they learn about the symbols, patients wouldn’t need to learn how to use new devices or get used to new images. <img width="1107" height="1535" width_o="1107" height_o="1535" data-src="https://freight.cargo.site/t/original/i/7b3b450bcafdef9c3867356cda70dd95f038a2e666ef3733c7767ef5f0436e75/Screenshot-2023-04-06-at-9.01.18-AM.png" data-mid="179114086" border="0" src="https://freight.cargo.site/w/1000/i/7b3b450bcafdef9c3867356cda70dd95f038a2e666ef3733c7767ef5f0436e75/Screenshot-2023-04-06-at-9.01.18-AM.png" /> <img width="1110" height="1535" width_o="1110" height_o="1535" data-src="https://freight.cargo.site/t/original/i/309c22069292d9ab1eb5fb2a3f84b944d1969d6792be6d7b634ae2c146199abc/Screenshot-2023-04-06-at-8.22.22-AM.png" data-mid="179114083" border="0" src="https://freight.cargo.site/w/1000/i/309c22069292d9ab1eb5fb2a3f84b944d1969d6792be6d7b634ae2c146199abc/Screenshot-2023-04-06-at-8.22.22-AM.png" /> <img width="1110" height="1535" width_o="1110" height_o="1535" data-src="https://freight.cargo.site/t/original/i/e316776b08c78201f33fdad38ac7b583759a5cf54aa1240a4ee557b65829f133/Screenshot-2023-04-06-at-8.22.28-AM.png" data-mid="179114084" border="0" src="https://freight.cargo.site/w/1000/i/e316776b08c78201f33fdad38ac7b583759a5cf54aa1240a4ee557b65829f133/Screenshot-2023-04-06-at-8.22.28-AM.png" /> <img width="1283" height="1781" width_o="1283" height_o="1781" data-src="https://freight.cargo.site/t/original/i/ed729e2a2ea2f15ec07b63d5e22d99fdbb7c6c5076ba83e1979aa19c55d74a51/summary_revised.png" data-mid="183746506" border="0" src="https://freight.cargo.site/w/1000/i/ed729e2a2ea2f15ec07b63d5e22d99fdbb7c6c5076ba83e1979aa19c55d74a51/summary_revised.png" /> <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/22db8b59a0a25ecd48856f0629021962e1b63b10d9291bcb0ffa11aa77898be5/iStock-664827946.jpg" data-mid="184405039" border="0" src="https://freight.cargo.site/w/1000/i/22db8b59a0a25ecd48856f0629021962e1b63b10d9291bcb0ffa11aa77898be5/iStock-664827946.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8481ed94c9fe6c4c3755ad73f9f0e70939d736137bec072f189f9ea9871840b2/target.jpg" data-mid="184904659" border="0" src="https://freight.cargo.site/w/1000/i/8481ed94c9fe6c4c3755ad73f9f0e70939d736137bec072f189f9ea9871840b2/target.jpg" /> Thesis Book (Full PDF&nbsp; ︎︎︎) <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1b4b6c22ededff0a9be2edcd34b6458ac6d1b96864c43bc6fd3c434217fa208a/IMG_3917.JPG" data-mid="182356065" border="0" src="https://freight.cargo.site/w/1000/i/1b4b6c22ededff0a9be2edcd34b6458ac6d1b96864c43bc6fd3c434217fa208a/IMG_3917.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3f8eba0c68c8ef3113cb0792164532ee213a26f09b557766fd96cc1a0d2db59b/IMG_3953.JPG" data-mid="182356069" border="0" src="https://freight.cargo.site/w/1000/i/3f8eba0c68c8ef3113cb0792164532ee213a26f09b557766fd96cc1a0d2db59b/IMG_3953.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/98776357b6708450655325204a54c8da72efae735e1153686feed94a90dd90ec/IMG_3803.jpg" data-mid="182356044" border="0" src="https://freight.cargo.site/w/1000/i/98776357b6708450655325204a54c8da72efae735e1153686feed94a90dd90ec/IMG_3803.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ca7f76f1c792c7c3ea0c3d5f3d2ff840b48ae5c071420522cbe704c5dfd94d8c/IMG_3811.JPG" data-mid="182356045" border="0" src="https://freight.cargo.site/w/1000/i/ca7f76f1c792c7c3ea0c3d5f3d2ff840b48ae5c071420522cbe704c5dfd94d8c/IMG_3811.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b4fe5355e6362fac1883c3df1341fa932f2afa1f0b583cb29ee584ce7e9b5b92/IMG_3781.jpg" data-mid="182356041" border="0" src="https://freight.cargo.site/w/1000/i/b4fe5355e6362fac1883c3df1341fa932f2afa1f0b583cb29ee584ce7e9b5b92/IMG_3781.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c5597fbfef8814977a855d5ab1c340c28476e9b0b7c134f054ae99d128f371c9/IMG_3813.JPG" data-mid="182356047" border="0" src="https://freight.cargo.site/w/1000/i/c5597fbfef8814977a855d5ab1c340c28476e9b0b7c134f054ae99d128f371c9/IMG_3813.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4644a699ac5e12040c5240920ef73ec3f096146358beb08d176602dc4442a974/IMG_3823.JPG" data-mid="182356053" border="0" src="https://freight.cargo.site/w/1000/i/4644a699ac5e12040c5240920ef73ec3f096146358beb08d176602dc4442a974/IMG_3823.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0ae801b6b07e4156959f7d457e3a43ba778e8622dfebc8e1b567f30c6128e9b1/IMG_3828.JPG" data-mid="182356055" border="0" src="https://freight.cargo.site/w/1000/i/0ae801b6b07e4156959f7d457e3a43ba778e8622dfebc8e1b567f30c6128e9b1/IMG_3828.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c04ed88687e5b4d15da7663343e84e444dde22bcf5f8de5d1506df5e3464cd56/IMG_3827.JPG" data-mid="182356054" border="0" src="https://freight.cargo.site/w/1000/i/c04ed88687e5b4d15da7663343e84e444dde22bcf5f8de5d1506df5e3464cd56/IMG_3827.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a19b28cb971e307612dfb6b0d21b3c84897e15bd33db89f275fde18e692ec67f/IMG_3817.JPG" data-mid="182356049" border="0" src="https://freight.cargo.site/w/1000/i/a19b28cb971e307612dfb6b0d21b3c84897e15bd33db89f275fde18e692ec67f/IMG_3817.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a7ccbe9e4580fcc0570402f6367b1bbede3d85e8d6838485a96ed06819e885b8/IMG_3821.JPG" data-mid="182356052" border="0" src="https://freight.cargo.site/w/1000/i/a7ccbe9e4580fcc0570402f6367b1bbede3d85e8d6838485a96ed06819e885b8/IMG_3821.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/72a14c6cceb7d1c890b80fd5eb78a05e28bfdf26ecd10e15f668ef73e0261748/IMG_3820.JPG" data-mid="182356050" border="0" src="https://freight.cargo.site/w/1000/i/72a14c6cceb7d1c890b80fd5eb78a05e28bfdf26ecd10e15f668ef73e0261748/IMG_3820.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/26e8fb192979cd22b83e522066396d27f590857d74c67e850e55ef4fbb7e36c1/IMG_3873.JPG" data-mid="182356061" border="0" src="https://freight.cargo.site/w/1000/i/26e8fb192979cd22b83e522066396d27f590857d74c67e850e55ef4fbb7e36c1/IMG_3873.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4ea79e361ec3469bd6d8da1e94fafcf9d603dacca66d760ef509a0224553d607/IMG_3864.JPG" data-mid="182356059" border="0" src="https://freight.cargo.site/w/1000/i/4ea79e361ec3469bd6d8da1e94fafcf9d603dacca66d760ef509a0224553d607/IMG_3864.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/22a7cedda5920aed67186cd40fe0ce613b4d7998ef58181feaa0b1612e4d434a/IMG_3870.JPG" data-mid="182356060" border="0" src="https://freight.cargo.site/w/1000/i/22a7cedda5920aed67186cd40fe0ce613b4d7998ef58181feaa0b1612e4d434a/IMG_3870.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/09ccbe45f08fc61f8624cee1eb9eb734e1090a32b2312218c4782995967f5e56/IMG_3841.JPG" data-mid="182356058" border="0" src="https://freight.cargo.site/w/1000/i/09ccbe45f08fc61f8624cee1eb9eb734e1090a32b2312218c4782995967f5e56/IMG_3841.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e724c7e0b94c8d6befb52cd445708c032cb9eadd8ff556825e6898c526ab9434/IMG_3961.JPG" data-mid="182356070" border="0" src="https://freight.cargo.site/w/1000/i/e724c7e0b94c8d6befb52cd445708c032cb9eadd8ff556825e6898c526ab9434/IMG_3961.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/97b16516d8fbe57765b4f706324c92dbcc5b41eda7aa22ddd635b0365dee524f/IMG_3909.JPG" data-mid="182356064" border="0" src="https://freight.cargo.site/w/1000/i/97b16516d8fbe57765b4f706324c92dbcc5b41eda7aa22ddd635b0365dee524f/IMG_3909.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/57fd1a42417502d4f9a77958a41ffb7d5b304f5a44ce37c365de6e9a97b99c5e/IMG_3945.JPG" data-mid="182356068" border="0" src="https://freight.cargo.site/w/1000/i/57fd1a42417502d4f9a77958a41ffb7d5b304f5a44ce37c365de6e9a97b99c5e/IMG_3945.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/eafe3527fb60db4d12deaabe1b26007c2022f12079049b9d7e986ae1a3683532/IMG_3584.JPG" data-mid="182359245" border="0" src="https://freight.cargo.site/w/1000/i/eafe3527fb60db4d12deaabe1b26007c2022f12079049b9d7e986ae1a3683532/IMG_3584.JPG" /> Pictograms have had a significant impact on our daily lives as they are widely used in various fields and industries to convey information quickly and effectively. Pictograms are also useful in international communication as they can convey meaning without relying on language. The power of pictograms is stronger than we think and their importance will continuously increase in the upcoming digital-driven world. I hope my design can be a meaningful step in helping more people and creating an inclusive design. Thesis Advisor: Monica Schlaug Designer: Nayoung Kwon Main Next︎︎︎ https://nayoung.me/Mental-Health-America Sat, 28 Jan 2023 23:54:35 +0000 Nayoung Kwon https://nayoung.me/Mental-Health-America Mental Health America Brand Identity DesignCampaign&nbsp; 2023 International Design Awards, Gold, Print-Corporate Identity Rebranding 2023 Graphis Competition, New Talent Awards, Honorable Mention Mental Health America (MHA) is America’s leading nonprofit organization. A problem they faced was outdated graphics that had them under-differentiated and an unprofessional brand image. This is problematic because the issue of mental illness is more important now than ever before, and nonprofits’ dependence on funding and donations means their impact relies on their outreach. Until now, mental health treatment has been focused on traditional therapy and medication, but due to advances in technology, it is expected that there will be new treatment approaches in the future. Rebranding MHA not only brings them a fresh and approachable brand identity but also repositions them as the leading organization for future treatments of mental health. <img width="1920" height="650" width_o="1920" height_o="650" data-src="https://freight.cargo.site/t/original/i/baf0fb29209ec4e16169845101e7c3d1270dad0f5c8c64e6156ae65448e7eb67/MHA_short.gif" data-mid="168148052" border="0" src="https://freight.cargo.site/w/1000/i/baf0fb29209ec4e16169845101e7c3d1270dad0f5c8c64e6156ae65448e7eb67/MHA_short.gif" /> The inspiration for the new logo comes from brain scans, which will be the key to mental health treatments in the future. I extended this idea to a flexible identity where small dots in the logo keep forming different shapes. By doing this, I wanted to convey the idea that mental illness is just about being different, and that there's no one normal (fixed) form. <img width="4000" height="1125" width_o="4000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a6ca71cdb1bf4a12373e57d874bbf0eadfa8674c9ac779f26ab700f681f478ea/MHA_concept4.jpg" data-mid="242690179" border="0" src="https://freight.cargo.site/w/1000/i/a6ca71cdb1bf4a12373e57d874bbf0eadfa8674c9ac779f26ab700f681f478ea/MHA_concept4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab7d0afe28bfae3deb73cc93090e42bcb53b50724a8b3e698a8cf1994868ca1f/Uber-interview-presentaton.1.22-final.004.jpeg" data-mid="243843546" border="0" src="https://freight.cargo.site/w/1000/i/ab7d0afe28bfae3deb73cc93090e42bcb53b50724a8b3e698a8cf1994868ca1f/Uber-interview-presentaton.1.22-final.004.jpeg" /><img width="4000" height="1125" width_o="4000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2f7f3ff7dd3b0aaf626014462259c1dc23664988fb34261a40589978ad530969/MHA_concept3.jpg" data-mid="242690172" border="0" src="https://freight.cargo.site/w/1000/i/2f7f3ff7dd3b0aaf626014462259c1dc23664988fb34261a40589978ad530969/MHA_concept3.jpg" /> I also focused on colors in this rebranding process. While maintaining their original colors, orange and blue, I wanted to give them a more uplifting and bright identity with several bright color options. By doing this, I wanted to change their seriousness into something more positive, approachable, and bright. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5f851c35f1917f3a8b5ff2c17035b1b253a10adac5b32bb64a88c69fde51181d/bus.jpg" data-mid="166553790" border="0" src="https://freight.cargo.site/w/1000/i/5f851c35f1917f3a8b5ff2c17035b1b253a10adac5b32bb64a88c69fde51181d/bus.jpg" /> <img width="2580" height="3192" width_o="2580" height_o="3192" data-src="https://freight.cargo.site/t/original/i/79e2834ef1e2fc0f9ababf2f0fb7edf064093401b99ae95b9a8b2852c27ec18f/AdobeStock_175028718.jpg" data-mid="169110593" border="0" src="https://freight.cargo.site/w/1000/i/79e2834ef1e2fc0f9ababf2f0fb7edf064093401b99ae95b9a8b2852c27ec18f/AdobeStock_175028718.jpg" /> <img width="3648" height="4563" width_o="3648" height_o="4563" data-src="https://freight.cargo.site/t/original/i/2cdd6694b540b8389150632020165d372fb54d7860c88dd4dae2d473505a98ff/subway_bipolar_cropped.jpg" data-mid="166558226" border="0" src="https://freight.cargo.site/w/1000/i/2cdd6694b540b8389150632020165d372fb54d7860c88dd4dae2d473505a98ff/subway_bipolar_cropped.jpg" /> <img width="4338" height="5419" width_o="4338" height_o="5419" data-src="https://freight.cargo.site/t/original/i/040f675627b0eb3fc5822bf8251bebf471cd901f576cdc9c3a4eed68f7eaf7d6/bus-stop-big_2.jpg" data-mid="166553805" border="0" src="https://freight.cargo.site/w/1000/i/040f675627b0eb3fc5822bf8251bebf471cd901f576cdc9c3a4eed68f7eaf7d6/bus-stop-big_2.jpg" /> <img width="3122" height="3858" width_o="3122" height_o="3858" data-src="https://freight.cargo.site/t/original/i/d97c391729f4bb3570c2f9320bafc3b30447acb4f60924f93949be3e2d02fe94/street-poster_panicsmall_cropped.jpg" data-mid="166558691" border="0" src="https://freight.cargo.site/w/1000/i/d97c391729f4bb3570c2f9320bafc3b30447acb4f60924f93949be3e2d02fe94/street-poster_panicsmall_cropped.jpg" /> Advertising social awareness campaigns through public transportation can be the most effective way to encourage the widest public to get more help. By educating statistics about mental illness with colorful graphics, the public can be informed about how mental illness is common in our society. <img width="7000" height="4705" width_o="7000" height_o="4705" data-src="https://freight.cargo.site/t/original/i/332cce72010eec58a0e1aba0918b4eec053b49f559d0f4849529c8d06ccab67e/conference-poster_subway.jpg" data-mid="169108446" border="0" src="https://freight.cargo.site/w/1000/i/332cce72010eec58a0e1aba0918b4eec053b49f559d0f4849529c8d06ccab67e/conference-poster_subway.jpg" /> <img width="2304" height="1391" width_o="2304" height_o="1391" data-src="https://freight.cargo.site/t/original/i/a94e65bb31a72d1d4be6d386d90a0dfa90fd9348090bc1d7283d3dc490599cc4/conference-experior.jpg" data-mid="187287673" border="0" src="https://freight.cargo.site/w/1000/i/a94e65bb31a72d1d4be6d386d90a0dfa90fd9348090bc1d7283d3dc490599cc4/conference-experior.jpg" /> <img width="949" height="800" width_o="949" height_o="800" data-src="https://freight.cargo.site/t/original/i/4b43a5329395cf79d9c9fe0244084f23c9acd130e0ac1a6220815c42fe828f57/conference-celling.jpg" data-mid="169104081" border="0" src="https://freight.cargo.site/w/949/i/4b43a5329395cf79d9c9fe0244084f23c9acd130e0ac1a6220815c42fe828f57/conference-celling.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/71adf46e7c4920ef549552cf0727c605b3bf14e1b928cbfd57144a77c397561e/Conference_exhibit_banner.jpg" data-mid="242693578" border="0" src="https://freight.cargo.site/w/1000/i/71adf46e7c4920ef549552cf0727c605b3bf14e1b928cbfd57144a77c397561e/Conference_exhibit_banner.jpg" /> <img width="9850" height="5542" width_o="9850" height_o="5542" data-src="https://freight.cargo.site/t/original/i/9a1f4c7aa1a0f3bddefe57679654ae0cbd76f60ced788f49aba7d157471e165b/wall-2026.jpg" data-mid="243843440" border="0" src="https://freight.cargo.site/w/1000/i/9a1f4c7aa1a0f3bddefe57679654ae0cbd76f60ced788f49aba7d157471e165b/wall-2026.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cffbb685796e924c9d73982749a5f07409aa6234b879e104a913f3996e8a4773/MHA_exhibit.jpg" data-mid="242153724" border="0" src="https://freight.cargo.site/w/1000/i/cffbb685796e924c9d73982749a5f07409aa6234b879e104a913f3996e8a4773/MHA_exhibit.jpg" /> <img width="5376" height="3584" width_o="5376" height_o="3584" data-src="https://freight.cargo.site/t/original/i/02fa14c73754a332840a4f31a3554295ba569fa5cb626405c0ae662908f9615b/conference-speaker-stage.png" data-mid="242163463" border="0" src="https://freight.cargo.site/w/1000/i/02fa14c73754a332840a4f31a3554295ba569fa5cb626405c0ae662908f9615b/conference-speaker-stage.png" /> <img width="2472" height="1388" width_o="2472" height_o="1388" data-src="https://freight.cargo.site/t/original/i/461a54ec01ac0b42efd36748e92e5f357a65b9af24980ab84bf4b1c2296b8f96/pkg_all_4.19.jpg" data-mid="175973521" border="0" src="https://freight.cargo.site/w/1000/i/461a54ec01ac0b42efd36748e92e5f357a65b9af24980ab84bf4b1c2296b8f96/pkg_all_4.19.jpg" /> <img width="4000" height="3195" width_o="4000" height_o="3195" data-src="https://freight.cargo.site/t/original/i/b75954e1ed58276734c25ae9b11fbb0ae095cb882e8f42af68761a22c1189698/m001t131_mar1022_view_06.jpg" data-mid="175972380" border="0" src="https://freight.cargo.site/w/1000/i/b75954e1ed58276734c25ae9b11fbb0ae095cb882e8f42af68761a22c1189698/m001t131_mar1022_view_06.jpg" /> MHA conference explores different topics within each conference day. Highlighting each topic with uplifting colors and graphic elements can deliver a positive impression about the event and organization. The conference also offers an exhibition about social awareness and a package that can empower people. This opens up more opportunities to talk about mental health issues. <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d3265df981a5eed8280e16adba67c60a434cfda226292f14104c87999fc3c8c8/webpage_update_2026.jpg" data-mid="242535385" border="0" src="https://freight.cargo.site/w/1000/i/d3265df981a5eed8280e16adba67c60a434cfda226292f14104c87999fc3c8c8/webpage_update_2026.jpg" /> <img width="9964" height="3240" width_o="9964" height_o="3240" data-src="https://freight.cargo.site/t/original/i/f3808a13e19569c3c045205b7225bb645dc1fc3eb6dce7bffdf163a725b70736/MHA_app_update-2026.jpg" data-mid="242534971" border="0" src="https://freight.cargo.site/w/1000/i/f3808a13e19569c3c045205b7225bb645dc1fc3eb6dce7bffdf163a725b70736/MHA_app_update-2026.jpg" /> <img width="9964" height="3240" width_o="9964" height_o="3240" data-src="https://freight.cargo.site/t/original/i/268e5e6b686fc5b3df986fa6a33248d5428770cf5e1dec811a80847da2e798f2/MHA_smartwatch.jpg" data-mid="242435806" border="0" src="https://freight.cargo.site/w/1000/i/268e5e6b686fc5b3df986fa6a33248d5428770cf5e1dec811a80847da2e798f2/MHA_smartwatch.jpg" /> MHA’s new homepage provides a unified digital experience to give the audience a wider touch point of the brand.&nbsp;MHA’s new visual identity combines cutting-edge technology to help people better recognize and manage their emotions. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/90769c7e380cde723130653f4d02e570614c146ba67ae3c31678ee1f1ed9fb27/book-1.png" data-mid="242153926" border="0" src="https://freight.cargo.site/w/1000/i/90769c7e380cde723130653f4d02e570614c146ba67ae3c31678ee1f1ed9fb27/book-1.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ed068366a6217fc10ae500ba62c031687a29b23039090574fda9402b86dd0451/book-2.png" data-mid="242153927" border="0" src="https://freight.cargo.site/w/1000/i/ed068366a6217fc10ae500ba62c031687a29b23039090574fda9402b86dd0451/book-2.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4e078be4aad65d6f2b34ce7b8b62ad856071e5ced7cd862120c326460eaffb88/book-3.png" data-mid="242153928" border="0" src="https://freight.cargo.site/w/1000/i/4e078be4aad65d6f2b34ce7b8b62ad856071e5ced7cd862120c326460eaffb88/book-3.png" /> New stationery design will empower their fresh brand identity by focusing on brand colors and slogans on stationery. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/117cc141e3ac50a65c7f6c14e60ceb1187123f0f1a1bbbd2367e77614e3cd81d/MHA_name-card_final-mockup.jpg" data-mid="241488103" border="0" src="https://freight.cargo.site/w/1000/i/117cc141e3ac50a65c7f6c14e60ceb1187123f0f1a1bbbd2367e77614e3cd81d/MHA_name-card_final-mockup.jpg" /><img width="5904" height="3672" width_o="5904" height_o="3672" data-src="https://freight.cargo.site/t/original/i/58be0cb2ed077e8120c0580b1cfafb2bcea5125b1fadc207f6ed254f9a2a63e2/Stationary_Mockup_final.jpg" data-mid="166556335" border="0" src="https://freight.cargo.site/w/1000/i/58be0cb2ed077e8120c0580b1cfafb2bcea5125b1fadc207f6ed254f9a2a63e2/Stationary_Mockup_final.jpg" /> Main Next︎︎︎ https://nayoung.me/Republic-of-Apartments Sat, 28 Jan 2023 23:54:35 +0000 Nayoung Kwon https://nayoung.me/Republic-of-Apartments Republic of Apartments Editorial Design&nbsp; 2023 IDA (International Design Awards), Silver, Print-Books category 2023 Graphis Competition, New Talent Awards, Silver Award&nbsp; 2023 Communication Arts, Design Annual winner Often called the Republic of Apartments, Korea has over 60% of its population living in one, making them a symbol of modern Korean life. My book explores this phenomenon in six chapters, covering the history and attributes of Korean apartments. I used raw materials like hardboard, naked binding, and uncoated paper to evoke the rough texture of a concrete building. The grid system of uniform rectangles, inspired by distant views of apartment windows, highlights the repetitive and shared nature of apartment living—where identical spaces are divided and inhabited by many. <img width="3654" height="2740" width_o="3654" height_o="2740" data-src="https://freight.cargo.site/t/original/i/9298ef2a00edadec8ce062cb80922885eeb5ed8e7ef38c1466de61253b5e8f74/IMG_0438.jpg" data-mid="166471019" border="0" src="https://freight.cargo.site/w/1000/i/9298ef2a00edadec8ce062cb80922885eeb5ed8e7ef38c1466de61253b5e8f74/IMG_0438.jpg" /><img width="3024" height="3132" width_o="3024" height_o="3132" data-src="https://freight.cargo.site/t/original/i/e0e406f867e9868c9df1e7f77562f39a6cd538b84d0f94103bbcb9351cfc10a6/RoA_cover_foil-2.jpg" data-mid="169799576" border="0" src="https://freight.cargo.site/w/1000/i/e0e406f867e9868c9df1e7f77562f39a6cd538b84d0f94103bbcb9351cfc10a6/RoA_cover_foil-2.jpg" /><img width="3216" height="2413" width_o="3216" height_o="2413" data-src="https://freight.cargo.site/t/original/i/f5f5948912391eea6b0359f8b0ffa210b86eebe86b0c01eab973a5fcbb99f433/IMG_0456.jpg" data-mid="166471151" border="0" src="https://freight.cargo.site/w/1000/i/f5f5948912391eea6b0359f8b0ffa210b86eebe86b0c01eab973a5fcbb99f433/IMG_0456.jpg" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/eb5cf4eff46db4d50f94d379f6a438d3c7aba69fa44b5c4fe3ef1e74cf08b139/595225Republic-of-Apartment1.jpg" data-mid="185122508" border="0" src="https://freight.cargo.site/w/1000/i/eb5cf4eff46db4d50f94d379f6a438d3c7aba69fa44b5c4fe3ef1e74cf08b139/595225Republic-of-Apartment1.jpg" />On the cover, I combined glossy and non-glossy spot UV finishes to create a sense of depth and contrast, symbolizing the interplay between apartment buildings and the spaces between them. <img width="2859" height="1693" width_o="2859" height_o="1693" data-src="https://freight.cargo.site/t/original/i/9fd39367c02a11d8985e77489bf0952282e1a1ccb584076927cf222866abe947/RoA_sketch.jpg" data-mid="166718591" border="0" src="https://freight.cargo.site/w/1000/i/9fd39367c02a11d8985e77489bf0952282e1a1ccb584076927cf222866abe947/RoA_sketch.jpg" /><img width="3174" height="2414" width_o="3174" height_o="2414" data-src="https://freight.cargo.site/t/original/i/d10aab97841a61f929f984a142d03bfdea411ddea8d5c3f6be1ac0334d6a88f6/IMG_0458.jpg" data-mid="226362623" border="0" src="https://freight.cargo.site/w/1000/i/d10aab97841a61f929f984a142d03bfdea411ddea8d5c3f6be1ac0334d6a88f6/IMG_0458.jpg" /> <img width="3979" height="2984" width_o="3979" height_o="2984" data-src="https://freight.cargo.site/t/original/i/5444083c2e233f9ab2ae6d7b4c65213248a6126d658152fb5672b281d321540b/IMG_0482.jpg" data-mid="226286428" border="0" src="https://freight.cargo.site/w/1000/i/5444083c2e233f9ab2ae6d7b4c65213248a6126d658152fb5672b281d321540b/IMG_0482.jpg" /> <img width="4005" height="3004" width_o="4005" height_o="3004" data-src="https://freight.cargo.site/t/original/i/820fc21789a490b4a1734e3f18d12956f50f32959619b47d13bb7344c4fbcf53/IMG_0519.jpg" data-mid="226362540" border="0" src="https://freight.cargo.site/w/1000/i/820fc21789a490b4a1734e3f18d12956f50f32959619b47d13bb7344c4fbcf53/IMG_0519.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/07aa9f295a50838a86ab1b1f4276dd79e238e6004ffca8dc8ef38f0afa1d1062/IMG_0506.jpg" data-mid="226362657" border="0" src="https://freight.cargo.site/w/1000/i/07aa9f295a50838a86ab1b1f4276dd79e238e6004ffca8dc8ef38f0afa1d1062/IMG_0506.jpg" /><img width="3952" height="2964" width_o="3952" height_o="2964" data-src="https://freight.cargo.site/t/original/i/aa46479013f2b56ff492172ed1e1b0dd60bd0bb4965ded989422432f6f8bb9c5/IMG_0495.jpg" data-mid="226286417" border="0" src="https://freight.cargo.site/w/1000/i/aa46479013f2b56ff492172ed1e1b0dd60bd0bb4965ded989422432f6f8bb9c5/IMG_0495.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4c6226435b4e8dd9f7865a651de29de8f076821b892ae5d3bf2dbeed161627ce/IMG_0511.jpg" data-mid="226349179" border="0" src="https://freight.cargo.site/w/1000/i/4c6226435b4e8dd9f7865a651de29de8f076821b892ae5d3bf2dbeed161627ce/IMG_0511.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b99ba74e1d0720b1fe14efcb18e30237f80227e5784a9207a54076f46e04aa96/IMG_0502.jpg" data-mid="226350602" border="0" src="https://freight.cargo.site/w/1000/i/b99ba74e1d0720b1fe14efcb18e30237f80227e5784a9207a54076f46e04aa96/IMG_0502.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1dda3ed8537dba20c123a09ce0b83130283f6356377be526f80adfe73e1658d1/IMG_0549.jpg" data-mid="226362389" border="0" src="https://freight.cargo.site/w/1000/i/1dda3ed8537dba20c123a09ce0b83130283f6356377be526f80adfe73e1658d1/IMG_0549.jpg" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fd124c2cbdc7bb4dc74e13296c64eda6fce34f8ed67fd284476f595d2b712b81/IMG_0667.jpg" data-mid="226362398" border="0" src="https://freight.cargo.site/w/1000/i/fd124c2cbdc7bb4dc74e13296c64eda6fce34f8ed67fd284476f595d2b712b81/IMG_0667.jpg" /> <img width="3687" height="2080" width_o="3687" height_o="2080" data-src="https://freight.cargo.site/t/original/i/54f4fd24880ca0bf546038b67a59ed3b4f98427d35ca12ae4a81a4180037dcef/RoA_title-pages.jpg" data-mid="226275621" border="0" src="https://freight.cargo.site/w/1000/i/54f4fd24880ca0bf546038b67a59ed3b4f98427d35ca12ae4a81a4180037dcef/RoA_title-pages.jpg" />Every title page represents a different household and it shows how residents live. This reinforces the idea of stacking and floor of an apartment. <img width="7015" height="7629" width_o="7015" height_o="7629" data-src="https://freight.cargo.site/t/original/i/ac9f44cf9cd8b18d9751e057a50687025edcf0bcca19e1f13344f220a0688fac/competition_all-spreads_2.jpg" data-mid="168167544" border="0" src="https://freight.cargo.site/w/1000/i/ac9f44cf9cd8b18d9751e057a50687025edcf0bcca19e1f13344f220a0688fac/competition_all-spreads_2.jpg" /><img width="4438" height="4480" width_o="4438" height_o="4480" data-src="https://freight.cargo.site/t/original/i/f558ee1206f537629b9e4d13e295769bb0d6a3f3fb00e301d01e676937bd32ff/RoA_poster.jpg" data-mid="169799491" border="0" src="https://freight.cargo.site/w/1000/i/f558ee1206f537629b9e4d13e295769bb0d6a3f3fb00e301d01e676937bd32ff/RoA_poster.jpg" />Designer Nayoung Kwon Main Next→ https://nayoung.me/Mimetics Tue, 28 Jan 2025 22:05:20 +0000 Nayoung Kwon https://nayoung.me/Mimetics Mimetics Brand Identity Design&nbsp; Redesigned the brand identity for Mimetics, a biotech start-up specializing in biomimetics (nature-inspired technology). Their core focus is developing innovative solutions by mimicking nature, with their most advanced technology inspired by octopus tentacles. Currently, their technology is being applied in skin patches, where it employs octopus suction cup technology boasting high absorption rates. Their vision is to expand beyond a skincare-focused business and see their biomimetic technology utilized across a wide range of industries.   <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e5d3ffbf1f71c8ff6e1bda6670628b91714c82754e64b4fa97c3fb09d87606ef/Mimetics_2025-portfolio.jpg" data-mid="241486927" border="0" src="https://freight.cargo.site/w/1000/i/e5d3ffbf1f71c8ff6e1bda6670628b91714c82754e64b4fa97c3fb09d87606ef/Mimetics_2025-portfolio.jpg" />To reflect their vision, I created a brand identity rooted in the concepts of mimicry and expansion. Inspired by the circular geometry of octopus suction cups, the logo represents growth, adaptability, and the potential to scale their biomimetic technology across industries. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/55b7ada4b51dfa714ec98a18f867ed17caf35dba25918c5a3d0591890c0679cb/Mimetics_2025-portfolio_2.jpg" data-mid="241486956" border="0" src="https://freight.cargo.site/w/1000/i/55b7ada4b51dfa714ec98a18f867ed17caf35dba25918c5a3d0591890c0679cb/Mimetics_2025-portfolio_2.jpg" />The colors are rooted in nature, yet their muted treatment reflects Mimetics’ identity as a science-focused, scalable biotech brand. Softer, desaturated tones create a sense of calm precision and prevent the palette from feeling too commercial or beauty-led. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2f50a6e817768c04d9246bc3308925bb8740e72b9647e444cada14651f0b9ef3/mockup_bc_new.jpg" data-mid="241399268" border="0" src="https://freight.cargo.site/w/1000/i/2f50a6e817768c04d9246bc3308925bb8740e72b9647e444cada14651f0b9ef3/mockup_bc_new.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/620ea3f48e2689cf805d2a1c4a4e7d70f8651b61a57f2edf43e4d760a3c6bd2f/mockup_envelop_new.jpg" data-mid="241399270" border="0" src="https://freight.cargo.site/w/1000/i/620ea3f48e2689cf805d2a1c4a4e7d70f8651b61a57f2edf43e4d760a3c6bd2f/mockup_envelop_new.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/71d73e3a14998787f59ff03430d4cca0119d2375b95d14b65673dfb5c86b0856/lanyard-3.jpg" data-mid="241855864" border="0" src="https://freight.cargo.site/w/1000/i/71d73e3a14998787f59ff03430d4cca0119d2375b95d14b65673dfb5c86b0856/lanyard-3.jpg" /><img width="5284" height="2972" width_o="5284" height_o="2972" data-src="https://freight.cargo.site/t/original/i/078e5b8b1d3c69c930f3b829f53180c8e77871e5c1f462f6af87e72c8b81058e/expo_mockup_mimetics.jpg" data-mid="241399382" border="0" src="https://freight.cargo.site/w/1000/i/078e5b8b1d3c69c930f3b829f53180c8e77871e5c1f462f6af87e72c8b81058e/expo_mockup_mimetics.jpg" /><img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/3b97e6748f8d279cab0c0cbc3b1f7c74ffef231b3c5495f6590d9fee7f63f9c0/mockup_conference-3.jpg" data-mid="241855954" border="0" src="https://freight.cargo.site/w/1000/i/3b97e6748f8d279cab0c0cbc3b1f7c74ffef231b3c5495f6590d9fee7f63f9c0/mockup_conference-3.jpg" /><img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a76c3419509e663485b37a0e1ee076062a6b9dc74217d1bcccd72eb5f648549/subway.jpg" data-mid="241852898" border="0" src="https://freight.cargo.site/w/1000/i/1a76c3419509e663485b37a0e1ee076062a6b9dc74217d1bcccd72eb5f648549/subway.jpg" /> <img width="6500" height="4500" width_o="6500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a5838062a02cfdeac89813ee3ed699b1a5923a08051865173ba8dd61e0b5f1ae/mockup_web-2.jpg" data-mid="241487601" border="0" src="https://freight.cargo.site/w/1000/i/a5838062a02cfdeac89813ee3ed699b1a5923a08051865173ba8dd61e0b5f1ae/mockup_web-2.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/26a5796c440d8ef4c03b4b00216f6becca823f1181c594ab894ec89dc3120495/mockup_cosmetic.jpg" data-mid="225688403" border="0" src="https://freight.cargo.site/w/1000/i/26a5796c440d8ef4c03b4b00216f6becca823f1181c594ab894ec89dc3120495/mockup_cosmetic.jpg" />Their technology is currently being applied to skincare products, with their flagship product being cosmetic sheet masks that enhance skin adhesion and absorption. To strengthen the brand and present Mimetics as a more approachable, design-forward biotech company, I developed a bold, graphic-driven packaging design based on thier new brand identity. The use of striking shapes and vibrant colors creates a fresh and modern look, moving away from the overly feminine or photo-based styles of traditional sheet masks. This approach makes the brand feel both innovative and consumer-friendly. Designer Nayoung Kwon &nbsp; Main Next︎︎︎ https://nayoung.me/Conrad-Seoul-1 Sun, 16 Jul 2023 00:38:41 +0000 Nayoung Kwon https://nayoung.me/Conrad-Seoul-1 Conrad Seoul&nbsp; Marketing &amp; Promotion DesignBrand Identity Design&nbsp; Conrad Seoul is a luxury five-star hotel located in the heart of Seoul, renowned for its world-class hospitality and sophisticated design. As a team leader, I played a pivotal role in shaping the visual identity of the hotel experiences. One of my main roles was to create a brand identity for “Petmilycation”, which allows guests to stay with their pets. To make the experience feel more exclusive and memorable, I introduced a passport-themed design concept brochure that encouraged guests to personalize their stay. For the grand opening of Vvertigo bar, I led the full creative direction—from photoshoot art direction to promotional materials and event design—managing the project from concept to execution. I also created a wide range of digital and print assets to promote various hotel venues and seasonal campaigns. Vvertigo promotion video→ <img width="720" height="960" width_o="720" height_o="960" data-src="https://freight.cargo.site/t/original/i/06497bc81efb9bca3ec3dc441f1b44d04de40a7a36defd8864e793f3185fa63e/frontdesk.jpg" data-mid="185179878" border="0" src="https://freight.cargo.site/w/720/i/06497bc81efb9bca3ec3dc441f1b44d04de40a7a36defd8864e793f3185fa63e/frontdesk.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c3452654027baf1d84dd953a1a6782da59f519f99cf4b072b3ba366d008fb036/476257205_9523055231037921_8210427210697947310_n.jpg" data-mid="242628091" border="0" src="https://freight.cargo.site/w/1000/i/c3452654027baf1d84dd953a1a6782da59f519f99cf4b072b3ba366d008fb036/476257205_9523055231037921_8210427210697947310_n.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4dcaebb893792afc02857209fa4773879ca829e7fb30bbed9a768464e6055474/passport.jpg" data-mid="241873991" border="0" src="https://freight.cargo.site/w/1000/i/4dcaebb893792afc02857209fa4773879ca829e7fb30bbed9a768464e6055474/passport.jpg" /> <img width="2123" height="1417" width_o="2123" height_o="1417" data-src="https://freight.cargo.site/t/original/i/7fbc3a9b1740833180c07fa31bc295f58c966f6ca252901e87b67ec39952a26e/cr_1377_1.jpg" data-mid="225698875" border="0" src="https://freight.cargo.site/w/1000/i/7fbc3a9b1740833180c07fa31bc295f58c966f6ca252901e87b67ec39952a26e/cr_1377_1.jpg" /> <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/877648bab4b8ca5d7b77265d94214fb7fdc8cacd6ccb4842f22ee50c60d5d360/eco-bag.jpg" data-mid="241873640" border="0" src="https://freight.cargo.site/w/1000/i/877648bab4b8ca5d7b77265d94214fb7fdc8cacd6ccb4842f22ee50c60d5d360/eco-bag.jpg" /> <img width="2075" height="1384" width_o="2075" height_o="1384" data-src="https://freight.cargo.site/t/original/i/27b6dee2b7a12796bdc869c142b08e5164594afe6394857d341d74c9dc764582/cr_1350_2.jpeg" data-mid="185237687" border="0" src="https://freight.cargo.site/w/1000/i/27b6dee2b7a12796bdc869c142b08e5164594afe6394857d341d74c9dc764582/cr_1350_2.jpeg" /> <img width="7084" height="4620" width_o="7084" height_o="4620" data-src="https://freight.cargo.site/t/original/i/f5b046dd537a6f182acc7b40ced3815660f613512fe45ef390cccdb98f0ec9ca/cr_1317.jpg" data-mid="226134113" border="0" src="https://freight.cargo.site/w/1000/i/f5b046dd537a6f182acc7b40ced3815660f613512fe45ef390cccdb98f0ec9ca/cr_1317.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/8bf8f08a28bea78fe2d1ff1c140da9b210e94ccca6bd133318a9ff4ba3f319cc/488949856_9872336069443167_5153093977035575279_n.jpg" data-mid="242628087" border="0" 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data-src="https://freight.cargo.site/t/original/i/89fe51f3d4487e199a737746c2d2f813a16597d58631b4fa44353611054ebd8e/CONRAD-COLORFUL-SUMMER--7.jpg" data-mid="185180154" border="0" src="https://freight.cargo.site/w/1000/i/89fe51f3d4487e199a737746c2d2f813a16597d58631b4fa44353611054ebd8e/CONRAD-COLORFUL-SUMMER--7.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/ad3e68c641efe77f7a28b7445f21281d42810c14fe89d69155b748c3c1f63217/pulse8_poster_eng.jpg" data-mid="185180370" border="0" src="https://freight.cargo.site/w/1000/i/ad3e68c641efe77f7a28b7445f21281d42810c14fe89d69155b748c3c1f63217/pulse8_poster_eng.jpg" /> <img width="4955" height="4144" width_o="4955" height_o="4144" data-src="https://freight.cargo.site/t/original/i/10d4ae0bb06cc3ae35ddd798089cfa38978c35070643e7df651302ccc31f3244/junior_branding.jpg" data-mid="198505673" border="0" src="https://freight.cargo.site/w/1000/i/10d4ae0bb06cc3ae35ddd798089cfa38978c35070643e7df651302ccc31f3244/junior_branding.jpg" /> <img width="4195" height="4195" width_o="4195" height_o="4195" data-src="https://freight.cargo.site/t/original/i/a3947a2820960d3f475becbd40cdb16471eb1c98c78bfd971f4daacdece232cb/bag_R.jpg" data-mid="242384629" border="0" src="https://freight.cargo.site/w/1000/i/a3947a2820960d3f475becbd40cdb16471eb1c98c78bfd971f4daacdece232cb/bag_R.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/255b5c04038116dafd5dd21bef441ef0e9a87e664a72d36eae0438b29735e26e/IMG_6811.JPG" data-mid="198504745" border="0" src="https://freight.cargo.site/w/1000/i/255b5c04038116dafd5dd21bef441ef0e9a87e664a72d36eae0438b29735e26e/IMG_6811.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/19c429e2b67ceb0da77f362ec00f58493857fb35cb6ca1471791102ff2c41e17/IMG_5303.JPG" data-mid="198504608" border="0" src="https://freight.cargo.site/w/1000/i/19c429e2b67ceb0da77f362ec00f58493857fb35cb6ca1471791102ff2c41e17/IMG_5303.JPG" /> <img width="2724" height="2548" width_o="2724" height_o="2548" data-src="https://freight.cargo.site/t/original/i/91276fe55245a590d88a8e6f7f2caf217e1d897551e393da1c77dcd7f5bfa430/IMG_3953.jpg" data-mid="198504619" border="0" src="https://freight.cargo.site/w/1000/i/91276fe55245a590d88a8e6f7f2caf217e1d897551e393da1c77dcd7f5bfa430/IMG_3953.jpg" /> <img width="2803" height="4032" width_o="2803" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b5025b129d1c85cd8a9642c3e2d4d2dc24011568651e1c5983fa73e09a6e8e31/font.jpg" data-mid="242166373" border="0" src="https://freight.cargo.site/w/1000/i/b5025b129d1c85cd8a9642c3e2d4d2dc24011568651e1c5983fa73e09a6e8e31/font.jpg" /> Art Director &amp; Designer: Nayoung Kwon Coordinator: Dasom Jang&nbsp; &nbsp; Main Next︎︎︎ https://nayoung.me/Eternal-Terms Sat, 28 Jan 2023 23:54:36 +0000 Nayoung Kwon https://nayoung.me/Eternal-Terms Eternal Terms Research Typography Experiment 2016 Adobe Design Achievement Award, Typography, Semi-Finalist Selected work for Hongik University's 70th Anniversary International Exchange ExhibitionMaterial: NT File (polyethylene-based transparent film paper) Printing: Laser Print,&nbsp;Silk Screen&nbsp; Eternal Terms was inspired by the documentary Terms and Conditions May Apply (2013) by Cullen Hoback. His team raises awareness about how personal data can be exposed online, even when users believe they have deleted their accounts. Fascinated by this idea, I explored the concept of creating a ‘Terms and Conditions (book)’ that last forever. To execute this concept, I utilized PE (plastic) paper, known for its durability, and employed silk screen printing. For the text, I selected the Terms and Conditions of ten of the most visited websites, such as Google and Facebook, carefully analyzing key passages that raised interesting questions about data privacy. I aimed to give these aspects the attention they deserve through typography experiments. <img width="3107" height="2330" width_o="3107" height_o="2330" data-src="https://freight.cargo.site/t/original/i/423d59da04f134d8594aaef28e0384bf7b96f803c1cca81d6073a4cf74a7ab28/IMG_1623.jpg" data-mid="225644149" border="0" src="https://freight.cargo.site/w/1000/i/423d59da04f134d8594aaef28e0384bf7b96f803c1cca81d6073a4cf74a7ab28/IMG_1623.jpg" /> <img width="2802" height="2101" width_o="2802" height_o="2101" data-src="https://freight.cargo.site/t/original/i/68a6df86a089e9b7116fdb1e2e65ce49cc1f0a1f6e2f73132929dd3e99ea67e5/IMG_1624.jpg" data-mid="225644148" border="0" src="https://freight.cargo.site/w/1000/i/68a6df86a089e9b7116fdb1e2e65ce49cc1f0a1f6e2f73132929dd3e99ea67e5/IMG_1624.jpg" /> <img width="2794" height="2096" width_o="2794" height_o="2096" data-src="https://freight.cargo.site/t/original/i/eb232b1112e03627bc994d5663589b15c84560b4c98b8783c5e13ee888d208fc/IMG_1626.jpg" data-mid="175974315" border="0" src="https://freight.cargo.site/w/1000/i/eb232b1112e03627bc994d5663589b15c84560b4c98b8783c5e13ee888d208fc/IMG_1626.jpg" /> <img width="2860" height="2145" width_o="2860" height_o="2145" data-src="https://freight.cargo.site/t/original/i/f86e2bb5bddb45580b3e4cbabdd7239faa70b1ea804c36dcf374f7752eabd575/IMG_1627.jpg" data-mid="225644151" border="0" src="https://freight.cargo.site/w/1000/i/f86e2bb5bddb45580b3e4cbabdd7239faa70b1ea804c36dcf374f7752eabd575/IMG_1627.jpg" /> I created a series by making four different versions of the book for this project. For the first attempt, I created a book using Google’s Terms and Conditions for the texts and struck a line where there vague wording in it. The plastic material could melt in an offset printer so I used a small laser printer that I owned which was the book size. I used string made of plastic material for binding to the concept. <img width="1545" height="1030" width_o="1545" height_o="1030" data-src="https://freight.cargo.site/t/original/i/4be8208e8e8af9e83a5ccc1f6a55afd55fe9500870d92dcf661e02698b848dc3/5_1.jpg" data-mid="183844187" border="0" src="https://freight.cargo.site/w/1000/i/4be8208e8e8af9e83a5ccc1f6a55afd55fe9500870d92dcf661e02698b848dc3/5_1.jpg" /> <img width="1575" height="1050" width_o="1575" height_o="1050" data-src="https://freight.cargo.site/t/original/i/b03f28696acf2689ac9ba4894ea0d9e83e4baf8631c692e722fc375ab3a4615d/7_1.jpg" data-mid="175974747" border="0" src="https://freight.cargo.site/w/1000/i/b03f28696acf2689ac9ba4894ea0d9e83e4baf8631c692e722fc375ab3a4615d/7_1.jpg" /> For the second attempt, I used the same text as the first book (Google’s Terms and Conditions), but here I varied the color, size, binding, and images because I wanted the book to be more dynamic. I thought having more diverse elements in the book could be a better way of conveying the concept since the intention was letting people know the Terms and Conditions in a new way. <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/94571cadf468005d101966533f49b857c07fba043ab199e6b518c64b38b74af2/DSC02280.jpg" data-mid="175974801" border="0" src="https://freight.cargo.site/w/1000/i/94571cadf468005d101966533f49b857c07fba043ab199e6b518c64b38b74af2/DSC02280.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/03b1a5852c1b599e1a5062fe67916b7b33ad70bfd692a5247a66f38cf1ad94d5/DSC02271.jpg" data-mid="175974818" border="0" src="https://freight.cargo.site/w/1000/i/03b1a5852c1b599e1a5062fe67916b7b33ad70bfd692a5247a66f38cf1ad94d5/DSC02271.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/84fb3f97d34879302a51a0f66749ced077d86c1475f7fe7d36d7e4583d384cd6/DSC02273.jpg" data-mid="175974824" border="0" src="https://freight.cargo.site/w/1000/i/84fb3f97d34879302a51a0f66749ced077d86c1475f7fe7d36d7e4583d384cd6/DSC02273.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/d591b66141f1fc73eeaba8c9b88c467cd41d6625001524ff1133ee6e675b497a/DSC02265.jpg" data-mid="175974835" border="0" src="https://freight.cargo.site/w/1000/i/d591b66141f1fc73eeaba8c9b88c467cd41d6625001524ff1133ee6e675b497a/DSC02265.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/66442dbf71831b34f727417edf1b697a0e3b1df1bd09fe176abc03a8526a17f5/DSC02270-copy.jpg" data-mid="175974821" border="0" src="https://freight.cargo.site/w/1000/i/66442dbf71831b34f727417edf1b697a0e3b1df1bd09fe176abc03a8526a17f5/DSC02270-copy.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/7a1031b2ca9493ba509ccd649e8c83320de9d05463796174b13906f019416031/DSC02269.jpg" data-mid="175974823" border="0" src="https://freight.cargo.site/w/1000/i/7a1031b2ca9493ba509ccd649e8c83320de9d05463796174b13906f019416031/DSC02269.jpg" /> The purpose of the third book was to have an additional reference for my project so that readers can have a better understanding of what motivated my project in the first place. I applied the documentary’s, ‘Terms and Conditions May Apply’, story for the contents and used vinyl textbook covers for the book finishin so as to keep the ‘digital eternity’ concept. For the paper, I used tracing paper and put it in a vinyl cover. <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/51c633da9ec6d8f12d5f5f01fe8bfefa1c9e05ecfcddfb71f51d06021ae508ee/DSC02236.jpg" data-mid="183845392" border="0" src="https://freight.cargo.site/w/1000/i/51c633da9ec6d8f12d5f5f01fe8bfefa1c9e05ecfcddfb71f51d06021ae508ee/DSC02236.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/0bd17e93027c26e1a3c0c03f6cb3ab39ef19dd1aecbcea24401a0b16fffab365/DSC02238.jpg" data-mid="226206397" border="0" src="https://freight.cargo.site/w/1000/i/0bd17e93027c26e1a3c0c03f6cb3ab39ef19dd1aecbcea24401a0b16fffab365/DSC02238.jpg" /> <img width="1100" height="709" width_o="1100" height_o="709" data-src="https://freight.cargo.site/t/original/i/980099395e4c1f457c51b8f755f770864eeef579d8f242f097a5d9f0455982d1/12_1.jpg" data-mid="169978086" border="0" src="https://freight.cargo.site/w/1000/i/980099395e4c1f457c51b8f755f770864eeef579d8f242f097a5d9f0455982d1/12_1.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/6c85d1dcc39672c7416fe3fee0864dbf9a15571ba490d850e3f48dd962b941d9/DSC02239.jpg" data-mid="183845393" border="0" src="https://freight.cargo.site/w/1000/i/6c85d1dcc39672c7416fe3fee0864dbf9a15571ba490d850e3f48dd962b941d9/DSC02239.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/a07701127691793d43851ab13dcae468c543cf1bec0b73021b365fb632d1b6a9/15.jpg" data-mid="225644135" border="0" src="https://freight.cargo.site/w/1000/i/a07701127691793d43851ab13dcae468c543cf1bec0b73021b365fb632d1b6a9/15.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/152a5b784d63d8d51a61521782656ea3574a86a46b84d5b55d089c62a82ebfc4/14.jpg" data-mid="225644136" border="0" src="https://freight.cargo.site/w/1000/i/152a5b784d63d8d51a61521782656ea3574a86a46b84d5b55d089c62a82ebfc4/14.jpg" /> <img width="1100" height="709" width_o="1100" height_o="709" data-src="https://freight.cargo.site/t/original/i/962e91b97c614aa8a70488cc4b07093462b36f9a7c5e9dc66a32eb2e5db15d02/2.jpg" data-mid="169978100" border="0" src="https://freight.cargo.site/w/1000/i/962e91b97c614aa8a70488cc4b07093462b36f9a7c5e9dc66a32eb2e5db15d02/2.jpg" /> <img width="1100" height="709" width_o="1100" height_o="709" data-src="https://freight.cargo.site/t/original/i/593881f2482be4bbd8fc4796a8eaec7dcb0f61602a2fc4361ce8c38a46d20216/7_1.jpg" data-mid="169978088" border="0" src="https://freight.cargo.site/w/1000/i/593881f2482be4bbd8fc4796a8eaec7dcb0f61602a2fc4361ce8c38a46d20216/7_1.jpg" /> <img width="1100" height="709" width_o="1100" height_o="709" data-src="https://freight.cargo.site/t/original/i/f8e37f2f5aca8a9b434f0fd72e0f412fb0320ede1a89f6f222582751d6456b31/6_1.jpg" data-mid="177823454" border="0" src="https://freight.cargo.site/w/1000/i/f8e37f2f5aca8a9b434f0fd72e0f412fb0320ede1a89f6f222582751d6456b31/6_1.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/f3aaefe77f58df29da1f78068cacf38da0fef36da3404388f00b7cea1321794a/8.jpg" data-mid="183844414" border="0" src="https://freight.cargo.site/w/1000/i/f3aaefe77f58df29da1f78068cacf38da0fef36da3404388f00b7cea1321794a/8.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/62d975f740f109e755f1a78b5eb2cdc32d2ec510d266386e8ecbb2c88477bb0e/5.jpg" data-mid="176082015" border="0" src="https://freight.cargo.site/w/1000/i/62d975f740f109e755f1a78b5eb2cdc32d2ec510d266386e8ecbb2c88477bb0e/5.jpg" /> <img width="1024" height="692" width_o="1024" height_o="692" data-src="https://freight.cargo.site/t/original/i/54310ee72c52db13aa9f333efc47b4ed71d6634c0b55bb11ae8c6bebb60132cc/3.jpg" data-mid="176082004" border="0" src="https://freight.cargo.site/w/1000/i/54310ee72c52db13aa9f333efc47b4ed71d6634c0b55bb11ae8c6bebb60132cc/3.jpg" /> For the final version, I opted for ten of the most traffic-heav sites on the web, such as Google and Facebook, to study their Terms and Conditions. I carefully read each page and highlighted any specific line that had ambiguous or might look questionable content. I decided to give this content the attention it deserved by displaying it in an expressive way via a bright, visual medium, as opposed to a small black-and-white print. Since the paper size was too big for a laser printer, I used silkscreen, which gave more interesting results in terms of texture and color. <img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/bb839926bd9056ff4d77f8ce7ff803c7d8a7186b5daf26fdd1ef486f207d1177/img20151203_16474966-copy.jpg" data-mid="225644358" border="0" src="https://freight.cargo.site/w/1000/i/bb839926bd9056ff4d77f8ce7ff803c7d8a7186b5daf26fdd1ef486f207d1177/img20151203_16474966-copy.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/126659258445804c3d299dad0db4033ea8509bef5f90b09826040ff61d800b3a/1img20151203_16572288-copy.jpg" data-mid="225644321" border="0" src="https://freight.cargo.site/w/1000/i/126659258445804c3d299dad0db4033ea8509bef5f90b09826040ff61d800b3a/1img20151203_16572288-copy.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/d46ec2faec0eb20b1061b50fb99e7548e4cdb121c31b989a85f3747cd00820ec/img20151203_17272740.jpg" data-mid="225644743" border="0" src="https://freight.cargo.site/w/1000/i/d46ec2faec0eb20b1061b50fb99e7548e4cdb121c31b989a85f3747cd00820ec/img20151203_17272740.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/e42c0cb4e567d16255cf5f62836576812b2d1f7316981ab993c79341fc3e9e1f/img20151203_17244384-copy.jpg" data-mid="225644807" border="0" src="https://freight.cargo.site/w/1000/i/e42c0cb4e567d16255cf5f62836576812b2d1f7316981ab993c79341fc3e9e1f/img20151203_17244384-copy.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/08316acbb4eda4cf467ed3016ef7755a4084d1b6dfbc7038a13dbf21b92aac2a/img20151203_17033773-copy.jpg" data-mid="225644347" border="0" 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data-src="https://freight.cargo.site/t/original/i/108370d36b187b1eaf2e75060e84055eb6573af248fb9c258dfaed13a10b0e52/img20151203_17194482.jpg" data-mid="225644992" border="0" src="https://freight.cargo.site/w/1000/i/108370d36b187b1eaf2e75060e84055eb6573af248fb9c258dfaed13a10b0e52/img20151203_17194482.jpg" /> <img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/12bc9f654852640257d253b90b886fbc96fa07842ba6f29011b7a0c22dbcf273/img20151203_17022803-copy.jpg" data-mid="225644353" border="0" src="https://freight.cargo.site/w/1000/i/12bc9f654852640257d253b90b886fbc96fa07842ba6f29011b7a0c22dbcf273/img20151203_17022803-copy.jpg" /><img width="3124" height="4537" width_o="3124" height_o="4537" data-src="https://freight.cargo.site/t/original/i/2639952e09e31f9650fee64d4e60a634b911b08d06d7bc9b393e174087c8ffb1/img20151203_16503848.jpg" data-mid="225644354" border="0" 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data-src="https://freight.cargo.site/t/original/i/8b2dbffe4dbcd63f3581e7d5ee664750f439714fffc4a8880f2ee28a025ea4f9/img20151203_17351475.jpg" data-mid="225644830" border="0" src="https://freight.cargo.site/w/1000/i/8b2dbffe4dbcd63f3581e7d5ee664750f439714fffc4a8880f2ee28a025ea4f9/img20151203_17351475.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/c25b9d1425f1817d7f50aaa71e6060374d569dcd4441d5a6e3801622a4407cfa/img20151203_17164934.jpg" data-mid="225644808" border="0" src="https://freight.cargo.site/w/1000/i/c25b9d1425f1817d7f50aaa71e6060374d569dcd4441d5a6e3801622a4407cfa/img20151203_17164934.jpg" /><img width="4464" height="6482" width_o="4464" height_o="6482" data-src="https://freight.cargo.site/t/original/i/eb2ccedceb7aaeffc8005c6594d5f47424497da23febcf0bca8c0697e76f31c6/img20151203_17134574.jpg" data-mid="225644994" border="0" 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data-src="https://freight.cargo.site/t/original/i/0ff7ef44cd497021ef2603027d8c037191949cc49146737b7d312da020dd30cd/img20151203_16584316-copy.jpg" data-mid="225644349" border="0" src="https://freight.cargo.site/w/1000/i/0ff7ef44cd497021ef2603027d8c037191949cc49146737b7d312da020dd30cd/img20151203_16584316-copy.jpg" /><img width="4464" height="6482" width_o="4464" height_o="6482" data-src="https://freight.cargo.site/t/original/i/a54e1160f8f0c7443e0520125de1893e4d2cb78c0a316b13d632b231491a919c/img20151203_16534189.jpg" data-mid="225644350" border="0" src="https://freight.cargo.site/w/1000/i/a54e1160f8f0c7443e0520125de1893e4d2cb78c0a316b13d632b231491a919c/img20151203_16534189.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/7993336987e8c9f20632d60d42776690d6999b27dc91fca55bf0ba5bf9ff5d2e/img20151203_17340386-copy.jpg" data-mid="225644868" border="0" 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data-src="https://freight.cargo.site/t/original/i/84179986df8d54eeb39b5b421da8b7d500dd3eaf6a1b9bc6630c34d082b696f1/img20151203_16555877.jpg" data-mid="225644805" border="0" src="https://freight.cargo.site/w/1000/i/84179986df8d54eeb39b5b421da8b7d500dd3eaf6a1b9bc6630c34d082b696f1/img20151203_16555877.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/c2d01f83e8721905139cd8d898d64cae52afe2275ab81d17cf8d2cae2e4a3d26/img20151203_17233389-copy.jpg" data-mid="225644986" border="0" src="https://freight.cargo.site/w/1000/i/c2d01f83e8721905139cd8d898d64cae52afe2275ab81d17cf8d2cae2e4a3d26/img20151203_17233389-copy.jpg" /> <img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/a787d2463ad6b4530765efb66209448ebb0e6ca70a3076af0c5842b0119dcccc/img20151203_17090259.jpg" data-mid="225644337" border="0" src="https://freight.cargo.site/w/1000/i/a787d2463ad6b4530765efb66209448ebb0e6ca70a3076af0c5842b0119dcccc/img20151203_17090259.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/7dd2af4f2063d4dadfb8524ca4897f8df91b0a343114ea109a0551c4e113e0ed/img20151203_17283334-copy.jpg" data-mid="225644649" border="0" src="https://freight.cargo.site/w/1000/i/7dd2af4f2063d4dadfb8524ca4897f8df91b0a343114ea109a0551c4e113e0ed/img20151203_17283334-copy.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/db88f2fe42b707735baf8e2608dff725cf3a3b27d0f3e58742e5d5d5c97339a0/img20151203_17210707.jpg" data-mid="225644806" border="0" src="https://freight.cargo.site/w/1000/i/db88f2fe42b707735baf8e2608dff725cf3a3b27d0f3e58742e5d5d5c97339a0/img20151203_17210707.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/e126c3ca85bf229cceb64410f5633160266261f260c6ca5dc7c8165875bfec3f/img20151203_17112779.jpg" data-mid="225644812" border="0" src="https://freight.cargo.site/w/1000/i/e126c3ca85bf229cceb64410f5633160266261f260c6ca5dc7c8165875bfec3f/img20151203_17112779.jpg" /><img width="4464" height="6482" width_o="4464" height_o="6482" data-src="https://freight.cargo.site/t/original/i/23c61164ed110a8297066daa682f3e638e898225f8ca1314cca2bd203a5c219b/img20151203_17005453-copy-copy.jpg" data-mid="225644348" border="0" src="https://freight.cargo.site/w/1000/i/23c61164ed110a8297066daa682f3e638e898225f8ca1314cca2bd203a5c219b/img20151203_17005453-copy-copy.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/0c39ee8e1b486e3196984c7b946e3b9c80dfb1b1fa4911266f2b8c8233f831f5/img20151203_17315990.jpg" data-mid="225644983" border="0" src="https://freight.cargo.site/w/1000/i/0c39ee8e1b486e3196984c7b946e3b9c80dfb1b1fa4911266f2b8c8233f831f5/img20151203_17315990.jpg" /><img width="2232" height="3241" width_o="2232" height_o="3241" data-src="https://freight.cargo.site/t/original/i/678ebf218015cef606838f496d78c031254508b7bafa83fdbb0a8c6ee4a0f33e/img20151203_17260854-copy.jpg" data-mid="225644987" border="0" src="https://freight.cargo.site/w/1000/i/678ebf218015cef606838f496d78c031254508b7bafa83fdbb0a8c6ee4a0f33e/img20151203_17260854-copy.jpg" /><img width="4464" height="6482" width_o="4464" height_o="6482" data-src="https://freight.cargo.site/t/original/i/67a358fd8220a8e739b6af2fa0dd793f08194ee841641cc0e7ea3de75ab42f09/img20151203_17124548.jpg" data-mid="225644997" border="0" src="https://freight.cargo.site/w/1000/i/67a358fd8220a8e739b6af2fa0dd793f08194ee841641cc0e7ea3de75ab42f09/img20151203_17124548.jpg" /> Silkscreen <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/f42300f836dce468b99676a5a10b576917dbd5be8f7c0a904360ca11d2739935/thumb_IMG_2601_1024.jpg" data-mid="177822720" border="0" src="https://freight.cargo.site/w/1000/i/f42300f836dce468b99676a5a10b576917dbd5be8f7c0a904360ca11d2739935/thumb_IMG_2601_1024.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/b22cf42afe8b5d4e0da42a7f94e3f5589152659e5cdea139a699a5732eb97975/thumb_IMG_2605_1024.jpg" data-mid="183843506" border="0" src="https://freight.cargo.site/w/1000/i/b22cf42afe8b5d4e0da42a7f94e3f5589152659e5cdea139a699a5732eb97975/thumb_IMG_2605_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f500466599f5a3c4ab34048907e0f682a0fe1a6757c424ad309a220958a6c4aa/thumb_IMG_2524_1024.jpg" data-mid="177822746" border="0" src="https://freight.cargo.site/w/768/i/f500466599f5a3c4ab34048907e0f682a0fe1a6757c424ad309a220958a6c4aa/thumb_IMG_2524_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0161509abe569c590a891e5bc5a9921060eb180574eb75fe61ccf55850334640/thumb_IMG_2625_1024.jpg" data-mid="177822677" border="0" src="https://freight.cargo.site/w/768/i/0161509abe569c590a891e5bc5a9921060eb180574eb75fe61ccf55850334640/thumb_IMG_2625_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/eba1f95195b0259a4b759f81048e49126e74555961cefaacf8d58491e86cbbc2/thumb_IMG_2611_1024.jpg" data-mid="177822865" border="0" src="https://freight.cargo.site/w/768/i/eba1f95195b0259a4b759f81048e49126e74555961cefaacf8d58491e86cbbc2/thumb_IMG_2611_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/be0b083fb6c638b891da92bc40b927f8b73ddb6f01bed2b714aa0dae5fdd7e32/thumb_IMG_2623_1024.jpg" data-mid="183845537" border="0" src="https://freight.cargo.site/w/768/i/be0b083fb6c638b891da92bc40b927f8b73ddb6f01bed2b714aa0dae5fdd7e32/thumb_IMG_2623_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5645e3ee5c596983ac4aeb2479903f74fd327b7eaf76051db8a645cee4303c39/thumb_IMG_2518_1024.jpg" data-mid="177822850" border="0" src="https://freight.cargo.site/w/768/i/5645e3ee5c596983ac4aeb2479903f74fd327b7eaf76051db8a645cee4303c39/thumb_IMG_2518_1024.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a9d4443273cd0bad5eba70dc94eb70ba3f3512a5258174527c9fff1e76192df0/thumb_IMG_2526_1024.jpg" data-mid="183845539" border="0" src="https://freight.cargo.site/w/768/i/a9d4443273cd0bad5eba70dc94eb70ba3f3512a5258174527c9fff1e76192df0/thumb_IMG_2526_1024.jpg" /> Exhibition <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0ebefa3a10e729f0583370fa79cae6f10a2be98c099487bd921a6f5de3f4f893/thumb_IMG_2725_1024.jpg" data-mid="226206444" border="0" src="https://freight.cargo.site/w/768/i/0ebefa3a10e729f0583370fa79cae6f10a2be98c099487bd921a6f5de3f4f893/thumb_IMG_2725_1024.jpg" /><img width="1763" height="2096" width_o="1763" height_o="2096" data-src="https://freight.cargo.site/t/original/i/7e271a0ba454181677a28a5b1f74f06172f0d87402451c502f3000e9d67c9ae7/exhibition.jpg" data-mid="183837669" border="0" src="https://freight.cargo.site/w/1000/i/7e271a0ba454181677a28a5b1f74f06172f0d87402451c502f3000e9d67c9ae7/exhibition.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4430c1cf50ff5e52125d31fd50679aa9a1d5f75fb318e84293cf57b799e0be3b/Digital-Panopticon_Cargo.jpg" data-mid="183842212" border="0" src="https://freight.cargo.site/w/1000/i/4430c1cf50ff5e52125d31fd50679aa9a1d5f75fb318e84293cf57b799e0be3b/Digital-Panopticon_Cargo.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e39d1ca90e8fd605a7f2089f722fc7de49ac6da84d6ebc2d45a1b7f2f1ea9757/thumb_IMG_2724_1024.jpg" data-mid="226206417" border="0" src="https://freight.cargo.site/w/768/i/e39d1ca90e8fd605a7f2089f722fc7de49ac6da84d6ebc2d45a1b7f2f1ea9757/thumb_IMG_2724_1024.jpg" /><img width="2794" height="1890" width_o="2794" height_o="1890" data-src="https://freight.cargo.site/t/original/i/36ea7365d9c1f7f5bb34914923de53b9e6c1eb344eb2d438356b8b10cb150288/exhibition-2.jpg" data-mid="183842169" border="0" src="https://freight.cargo.site/w/1000/i/36ea7365d9c1f7f5bb34914923de53b9e6c1eb344eb2d438356b8b10cb150288/exhibition-2.jpg" /> Main Next︎︎︎