Mimetics


Redesigned the branding for biotech start-up Mimetics, a company specializing in biomimetics (nature-inspired technology). Their core innovation enhances skin absorption using suction mechanics inspired by octopus suckers, currently applied to adhesive patches and skincare products. However, they envision their technology expanding beyond skincare to revolutionize various industries in the future.

To reflect this vision, I developed a flexible and evolving brand identity that embodies their belief in the transformative power of biomimicry. The logo design itself draws inspiration from the structure of octopus suckers, visually representing the company’s core technology while also symbolizing growth, adaptability, and expansion—aligning with Mimetics' mission.


To move away from their original cold and masculine brand feel, I developed a color palette with softer, more muted tones to evoke a warmer, nature-inspired aesthetic.


Mimetics is currently focusing on skincare innovation, with its most active venture being cosmetic sheet masks that utilize their biomimetic technology for enhanced skin adhesion and absorption. To visually reinforce their core concepts, I expanded the brand identity with bold, graphic elements inspired by the logo, symbolizing growth, connection, regeneration, and replication—mirroring both the biological principles behind their technology and their vision for expansion.


Designer: Nayoung Kwon