Mimetics
Redesigned the branding for Mimetics, a biotech start-up specializing in biomimetics (nature-inspired technology). Their core focus is developing innovative solutions by mimicking nature, with their most advanced technology inspired by octopus tentacles.
To reflect their vision for growth beyond skincare, I developed a flexible brand identity that embodies both mimicry and expansion—their core technological and strategic focus. The logo design draws inspiration from the circular forms of octopus tentacles, symbolizing adaptability and scalable innovation.
To reflect their vision for growth beyond skincare, I developed a flexible brand identity that embodies both mimicry and expansion—their core technological and strategic focus. The logo design draws inspiration from the circular forms of octopus tentacles, symbolizing adaptability and scalable innovation.
Their technology is currently being applied to skincare products, with their flagship product being cosmetic sheet masks that enhance skin adhesion and absorption. To strengthen the brand and present Mimetics as a more approachable, design-forward biotech company, I developed a bold, graphic-driven packaging design based on thier new brand identity. The use of striking shapes and vibrant colors creates a fresh and modern look, moving away from the overly feminine or photo-based styles of traditional sheet masks. This approach makes the brand feel both innovative and consumer-friendly.
Designer: Nayoung Kwon