Conrad Seoul
Conrad Seoul is a luxury five-star hotel located in the heart of Seoul, renowned for its world-class hospitality and sophisticated design. As a team leader, I played a pivotal role in shaping the visual identity of the hotel experiences.
One of my main roles was to create a brand identity for “Petmilycation”, which allows guests to stay with their pets. To make the experience feel more exclusive and memorable, I introduced a passport-themed design concept brochure that encouraged guests to personalize their stay. For the grand opening of Vvertigo bar, I developed the “forest in the city” concept and led the full creative direction—from photoshoot art direction to promotional materials and event design—managing the project from concept to execution. I also created a wide range of digital and print assets to promote various hotel venues and seasonal campaigns.
Vvertigo promotion video→
One of my main roles was to create a brand identity for “Petmilycation”, which allows guests to stay with their pets. To make the experience feel more exclusive and memorable, I introduced a passport-themed design concept brochure that encouraged guests to personalize their stay. For the grand opening of Vvertigo bar, I developed the “forest in the city” concept and led the full creative direction—from photoshoot art direction to promotional materials and event design—managing the project from concept to execution. I also created a wide range of digital and print assets to promote various hotel venues and seasonal campaigns.
Vvertigo promotion video→
