Conrad Seoul
Conrad Seoul is a luxury five-star hotel located in the heart of Seoul, renowned for its world-class hospitality, sophisticated design, and exceptional event spaces.
I played a key role in shaping the visual identity of new hotel experiences, including the "Petmilycation" service, which allows guests to stay with their pets. To make the experience feel more exclusive and memorable, I introduced a passport-themed design concept, focusing on creating a branding experience that encourages guests to capture and preserve special moments with their pets, such as adding photos and personalizing their stay. Additionally, for the launch of Vvertigo, a rooftop bar filled with lush greenery, I developed a "forest in the city" concept and oversaw the entire opening event, including photoshoot art direction, promotional material design, and event branding, covering all aspects from initial concept to execution.
A significant part of my role also involved art directing photoshoots for hotel promotions, ensuring that every image reflected the brand's sophistication and communicated the essence of the experiences being offered. Beyond these projects, I designed a wide range of digital and print materials to promote various hotel venues and services, ensuring a cohesive and compelling brand presence.
I played a key role in shaping the visual identity of new hotel experiences, including the "Petmilycation" service, which allows guests to stay with their pets. To make the experience feel more exclusive and memorable, I introduced a passport-themed design concept, focusing on creating a branding experience that encourages guests to capture and preserve special moments with their pets, such as adding photos and personalizing their stay. Additionally, for the launch of Vvertigo, a rooftop bar filled with lush greenery, I developed a "forest in the city" concept and oversaw the entire opening event, including photoshoot art direction, promotional material design, and event branding, covering all aspects from initial concept to execution.
A significant part of my role also involved art directing photoshoots for hotel promotions, ensuring that every image reflected the brand's sophistication and communicated the essence of the experiences being offered. Beyond these projects, I designed a wide range of digital and print materials to promote various hotel venues and services, ensuring a cohesive and compelling brand presence.
Art Director & Designer Nayoung Kwon
Photoshoot & Coordinator Dasom Jang