Created an infographic illustrating Samsung Electronics’ electricity consumption (16,000 GWh annually) and its low renewable energy adoption compared to global peers like Apple and Google. The project focused on transforming dense sustainability reports into accessible visuals to support Greenpeace’s advocacy for corporate climate leadership.
Fine particulate matter has emerged as a major environmental issue in South Korea over the past decade. As Hyundai Motor Company expanded its eco-friendly mobility lineup with the launch of IONIQ, the brand launched a tree-planting campaign to promote the Hyundai IONIQ while addressing the issue of air pollution.
This project involved the development of a campaign slogan, as well as a series of web-based infographics. The infographics were designed to clearly and effectively communicate the seriousness of air pollution and the importance of tree planting through visual storytelling.
The slogan I created for the campaign was “More Forests, Better Breathing. In Korean, the words for forest (숲) and breath (숨) share a very similar pronunciation, which allowed for a linguistic wordplay not present in English. By leveraging this phonetic similarity, the slogan simultaneously conveys the idea of increasing forests and improving breathing, making the message more memorable and emotionally resonant for a Korean audience.
This project involved the development of a campaign slogan, as well as a series of web-based infographics. The infographics were designed to clearly and effectively communicate the seriousness of air pollution and the importance of tree planting through visual storytelling.
The slogan I created for the campaign was “More Forests, Better Breathing. In Korean, the words for forest (숲) and breath (숨) share a very similar pronunciation, which allowed for a linguistic wordplay not present in English. By leveraging this phonetic similarity, the slogan simultaneously conveys the idea of increasing forests and improving breathing, making the message more memorable and emotionally resonant for a Korean audience.
Innis’ Forest
Infographic design for a tree-planting campaign led by Innisfree, a leading South Korean cosmetics brand, in collaboration with the environmental startup Tree Planet. The campaign focused on environmental protection and the preservation of Jeju Island’s ecosystem, including the restoration of a former landfill site in Gujwa-eup, Jeju, into a forest through the planting of over 10,000 trees.
Emphasis on fast and effective visual communication while maintaining consistency with Innisfree’s brand guidelines, including color palette and typography.
Emphasis on fast and effective visual communication while maintaining consistency with Innisfree’s brand guidelines, including color palette and typography.
